Costing Manager

As a Category Lead in the Product Management Team, your role will involve defining the go-to-market (GTM) strategy and executing initiatives to successfully launch and promote products to customers. You will act as a bridge between product development and sales/marketing teams, ensuring that the product meets market needs and is positioned effectively. **Key Responsibilities:** - Conduct thorough market research to understand customer needs, industry trends, and competition. - Identify target customer segments and create buyer personas to guide product positioning. - Plan and execute product launches, including setting clear launch goals and timelines. - Collaborate with cross-functional teams (engineering, design, marketing) to ensure successful product releases. - Create sales collateral and training materials to equip the sales team with the knowledge and tools needed to sell the product effectively. - Develop a sales playbook that outlines key messaging and objection handling strategies. - Collaborate with marketing teams to develop marketing campaigns and materials (e.g., website content, press releases, social media content) that drive product awareness and demand. - Provide input on lead generation and demand generation strategies. - Gather and analyze customer feedback and data to inform product improvements and updates. - Define key performance indicators (KPIs) to measure the success of product launches and ongoing product performance. - Continuously assess and report on product metrics to track progress and identify areas for improvement. - Stay up-to-date on industry trends and competitive products, providing insights to guide product strategy adjustments. **Qualifications:** - Graduate degree or above in a related field. - Experience: 2 - 5 years in Sales/product management/Category management or a related role in footwear, fashion, or FMCG sector. - Strong analytical skills and the ability to translate market information into actionable insights. - Excellent communication and presentation skills. - Collaborative mindset and the ability to work effectively with cross-functional teams. - Knowledge of relevant tools for product management.,