0.0 - 3.0 years

0 Lacs

coimbatore, tamil nadu

On-site

Seeking a proactive individual for the position of PMT Coordinator in the Product Management Team. As a PMT Coordinator, you will play a vital role in defining the go-to-market (GTM) strategy and implementing initiatives to effectively launch and promote products to customers. This role serves as a bridge between product development and sales/marketing teams, ensuring that the product aligns with market demands and is positioned optimally. Market Analysis: Conduct comprehensive market research to comprehend customer needs, industry trends, and competitive landscape. Identify target customer segments and establish buyer personas to guide product positioning. Product Launch: Plan and execute product launches, including setting clear goals and timelines for launch. Collaborate with cross-functional teams (engineering, design, marketing) to ensure successful product releases. Sales Enablement: Develop sales collateral and training materials to empower the sales team with the necessary knowledge and tools for effective product selling. Create a sales playbook outlining key messaging and strategies for handling objections. Marketing Support: Work closely with marketing teams to devise marketing campaigns and materials (e.g., website content, press releases, social media content) that boost product awareness and demand. Provide insights on lead generation and demand generation strategies. Customer Feedback: Collect and analyze customer feedback and data to drive product enhancements and updates. Act as the customer advocate within the product team, championing customer-centric features and improvements. Performance Measurement: Establish key performance indicators (KPIs) to evaluate the success of product launches and ongoing product performance. Regularly assess and report on product metrics to monitor progress and identify areas for enhancement. Competitive Analysis: Stay abreast of industry trends and competitive products, offering insights to steer product strategy adjustments. Qualifications: - Graduate degree or higher in a related field. - 0-3 years of experience in Sales/product management or a related role in the footwear or FMCG sector. - Strong analytical skills and the ability to translate market information into actionable insights. - Excellent communication and presentation skills. - Collaborative mindset and the ability to work effectively with cross-functional teams. - Knowledge of relevant tools for product management.,

Posted 1 day ago

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Category Lead - PMT Walkaroo International

2.0 - 6.0 years

0 Lacs

coimbatore, tamil nadu

On-site

Seeking a proactive individual for the role of Category Lead in the Product Management Team. As a Category Lead, you will play a crucial role in defining the go-to-market (GTM) strategy and implementing initiatives to effectively launch and promote products to customers. This position acts as a bridge between product development and sales/marketing teams, ensuring that products meet market needs and are positioned strategically. Market Analysis: You will conduct thorough market research to comprehend customer needs, industry trends, and competitive landscape. Identify target customer segments and create buyer personas to guide product positioning. Product Launch: Plan and execute product launches by establishing clear goals and timelines. Collaborate with cross-functional teams (engineering, design, marketing) to ensure successful product releases. Sales Enablement: Develop sales collateral and training materials to empower the sales team with the necessary knowledge and tools for effective product selling. Create a sales playbook outlining key messaging and objection handling strategies. Marketing Support: Work closely with marketing teams to craft marketing campaigns and materials (e.g., website content, press releases, social media content) that boost product awareness and demand. Offer insights on lead generation and demand generation strategies. Customer Feedback: Collect and analyze customer feedback and data to drive product improvements and updates. Act as the customer advocate within the product team, pushing for customer-centric features and enhancements. Performance Measurement: Establish key performance indicators (KPIs) to evaluate the success of product launches and ongoing product performance. Continuously monitor and report on product metrics to track progress and pinpoint areas for enhancement. Competitive Analysis: Stay informed on industry trends and competitive products, providing insights to steer product strategy adjustments. Qualifications: - Graduate degree or higher in a related field. - Experience: 2-5 years in Sales/Product Management/Category Management or a related role in the footwear, fashion, or FMCG sector. - Strong analytical skills and the ability to translate market information into actionable insights. - Excellent communication and presentation skills. - Collaborative mindset and the ability to work effectively with cross-functional teams. - Knowledge of relevant tools for product management.,

Posted 2 days ago

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