Corporate Marketing Manager

Job Description

Job Title : - Marketing Manager - Corporate Reporting to - Corporate General Manager Reported by - Assistant Marketing Manager, Showroom Marketing Manager Role Summary: The Marketing Manager develops and implements strategies to promote products or services, increase brand awareness, and drive business growth. He leads a marketing team, oversees campaigns across various channels, manages the marketing budget and analyzes the market trend. Collaborating with other departments, ensures marketing efforts align with business goals, focusing on brand management, public relations, and overall market presence. Principal Duties and Responsibilities : General activities 1. Collaborate with the General Manager and Retail Head to develop and implement marketing strategies that align with overall business objectives, enhancing both corporate branding and showroom-specific campaigns. 2. Oversee the creation of showroom-specific marketing plans, aimed at increasing customer walk-ins and enhancing the local brand presence. 3. Manage the marketing budget, ensuring efficient allocation across campaigns, channels, and initiatives, both for corporate branding and individual showroom needs. 4. Conduct regular market analysis and research to identify opportunities, trends, and competitive insights within the retail jewelry industry, adjusting strategies accordingly. 5. Coordinate with internal teams to plan, execute, and assess marketing campaigns across multiple channels, including digital, print and in-store promotions. 6. Work closely with cross-functional teams, including sales, purchasing, and customer service, to ensure marketing efforts are aligned with overall business goals and customer needs. 7. Develop and maintain a branch-wise yearly marketing calendar, ensuring each showroom's specific requirements and goals are addressed. 8. Review reports prepared by marketing assistants, finalize them, and present the insights to top management for review and decision-making. 9. Ensure consistent corporate branding across all channels and showrooms, while allowing for localized marketing initiatives to meet showroom-specific objectives. 10. Monitor the effectiveness of marketing campaigns and make adjustments as needed to optimize performance and return on investment (ROI). 11. Build and maintain relationships with external partners, such as advertising agencies, vendors and influencers, to maximize the impact of marketing efforts. 12. Optimize the marketing budget by coordinating with internal teams (sales, finance) and external partners (advertising agencies, media) to ensure cost-effective and impactful campaign execution. 13. Implement marketing campaigns in collaboration with the showroom marketing team and sales team, ensuring alignment with overall business goals and maximizing the effectiveness of each campaign. Report preparation, analysis, and review 1. Campaign Performance Report: Regularly review the effectiveness of marketing campaigns, analyzing metrics such as customer engagement, sales conversion, and ROI. 2. Marketing Budget Report: Track and review the allocation of the marketing budget, ensuring alignment with overall financial goals. 3. Customer Satisfaction and Feedback Reports: Analyze customer feedback and satisfaction metrics to measure the impact of marketing on customer perception and loyalty. Preferred candidate profile Candidates with experience in the retail industry, especially in Jewellery Sector. Strong leadership, collaboration, and communication abilities Innovation , Strategic thinking, Creativity , Critical Thinking and analytical skills Ability to choose between competing marketing strategies Branding and Managing Marketing budgets Coordination with Showroom Sales Team Excellent communication skills Knowledge of marketing trends and best practices Technologically savvy Perks and benefits Salary : As per Industry Standards PF, ESI and Other Statutory Benefits Available Place of Posting Bhima Corporate Office - Thiruvananthapuram