Copywriter (Video Ad Copy)

Job Description: Copywriter/Scriptwriter (video ads)

Experience: Upto 3 years

Location: Gurugram Sector - 48

Working days: 5 days Hybrid model

Budget (upto 7LPA)

Mulah Moo is a HR company dedicated to helping unicorns and top 5% startups find their dream content and marketing team.

Qualifications

• Proven experience in writing ad copy/scripts, especially for Meta ads.
• Strong grasp of consumer psychology, ad funnels, and CTA placement.
• Ability to adapt tone: quirky, premium, emotional, informative - based on product & audience.
• Basic knowledge of short-form video content structure (30 - 60 seconds).

Responsibilities:

• Write engaging and brand-aligned scripts for paid video Ads (Meta, YouTube, Google, etc.).
• Collaborate with the design and video teams to bring ad ideas to life.
• Generate scroll-stopping ideas for creatives that drive conversions and brand recall.
• Conduct A/B testing of ad messaging to identify what resonates best with our target audience.
• Stay updated with trends in ad creatives, social media behavior, and competitors.
• Translate product USPs into compelling hooks, emotional triggers, and CTA-driven messaging.

Employer: This company is a spiritual and wellness audio series company based in Gurugram. They are building a digital-first spiritual wellness app that helps modern Hindus reconnect with their faith to overcome stress, anxiety, and emotional challenges.