Copywriter

We are looking for a creative and talented Junior Copywriter to join our award winning brand team who can bring the Plush voice to life across platforms. Youll write copy and content thats clear, clever, and never boring. Youll need a pulse on desi internet culture, trending creator content, and the kind of language that makes people pause and double-tap. If you can switch from playful to informative to heartfelt, you’ll fi t right in. What You’ll Write & Ideate (& Own): Plan & write content that is relatable & attention grabbing - for Instagram, X, LinkedIn, YT and other channels. Scripts for reels, infl uencer videos, campaign fi lms & more that make people feel something (and then hit share) Copy for catalogues, descriptions, banners for our website, Amazon, Nykaa, Zepto, Swiggy IM and other platforms that sell without sounding like it’s selling. Performance ad copy (Meta, Google) that stops the scroll and drives serious conversions. Emails and WhatsApp content that builds loyalty. SEO optimized brand blogs, press releases, and articles that position Plush as a bold, culture-fi rst voice in fem-care. Bring big ideas to brainstorms and help shape campaigns, content calendars, and creative strategy. Work closely with our in house creators, designers, video editors, and influencer network to bring words to life, beautifully. Contribute to voice and tone building, ensuring every touchpoint - from packaging to pop-ups - feels unmistakably Plush. What We’re Looking For: A strong grasp on both short and long-form writing. Creativity with clarity - every word must earn its place. Excellent grammar and an ear for how people actually speak. A tone chameleon - funny, informative, empathetic, or quirky as needed. Obsession with desi trends, pop culture, internet lingo, and meme fl uency. You don’t just keep up with the fast paced environment - you welcome the learning that comes with it. Bonus: Experience with SEO, D2C, and e-commerce content formats. Someone who takes ownership, is structured and has good time management skills.