Copywriter

Experience:

Location:

Core Responsibilities

• Interpret creative briefs to develop and produce creative concepts and execution on assigned brands
• Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Has a track record as an advertising copywriter (not a content writer), working across print ads, brochures, outdoor ads, video scripts, radio scripts, invitations, site branding, marketing collaterals, etc.
• Must be skilled at developing and writing digital campaigns – landing pages, Google display ads, Facebook ads, Google search ads, lead-gen videos, native ads, etc.
• Obsessed with detail and ensures on time delivery of work
• Meeting tight deadlines and working additional hours (if required) to assist the team
• Follows set quality check processes meticulously
• Collaborate with designers, marketing manager and external influencers and industry experts
• Ensure quality control across jobs with high level of consistency.
• To ensure on time delivery of work.
• Optimal process definition of internal Creative team and co-creation of handshake processes with Account Management team.