Copywriter [Marketing Communications]

In this role, you will be responsible for crafting compelling and persuasive content that drives customer retention and acquisition. Your work will directly impact key marketing channels, including CRM, performance marketing, and social media. You will ensure our messaging resonates with diverse audiences and achieves measurable results.

Job Responsibilities:

• Create engaging, on-brand copy for CRM campaigns (including WhatsApp, emails, push notifications, and SMS) to enhance customer engagement and retention.
• Develop high-converting ad copy for performance marketing campaigns across digital platforms (Google Ads, Meta, etc).
• Write impactful content for social media posts, stories, and captions to engage existing customers and attract new audiences.
• Collaborate with marketing, design, business, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
• Test, analyse, and optimise copy based on performance metrics and A/B testing results.
• Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.

What we are looking for:

• 3-5 years of proven experience in copywriting, preferably in tech, digital, or startup environments.
• Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
• Strong proficiency in English and Hindi.
• Ability to write clear, concise, and persuasive copy tailored to different target audiences.
• Understanding of customer retention and acquisition strategies.
• Familiarity with A/B testing and performance metrics in marketing campaigns.
• Excellent communication and collaboration skills.
• Creative thinker with a detail-oriented approach.

Why Join us:

• Join us in shaping the future of learning. Be part of a team thats driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.