Copy Writer

About Frido

Frido

Key Responsibilities :

Copywriter

• Craft compelling, conversion-driven copy for:
• Paid ads
• Email campaigns
• Product packaging
• Website banners & landing pages
• Social media platforms
• Develop scripts for influencer videos, brand storytelling, and campaign content.
• Own the brand voice—ensure consistency across all platforms and materials.
• Collaborate closely with designers, marketers, and product teams to align copy with visual content.
• Edit and proofread everything for clarity, grammar, brand tone, and impact.
• Stay on top of industry trends, competitors, and customer behaviour to keep content fresh, relevant, and performance-driven.

Requirements

• 2–4 years of

  hands-on copy writing experience

  —preferably in a

  D2C brand

  ,

  digital agency

  , or

  e-commerce startup

  .
• A

  versatile portfolio

  that includes product copy, digital ads, emailers, social posts, and campaign narratives.
• A

  mastery of English

  —storytelling, grammar, tone, and vocabulary.
• Strong command of

  short-form and long-form copy writing

  .
• Familiarity with

  SEO principles

  ,

  keyword research

  , and web content optimisation.
• Proven ability to

  manage multiple projects

  in fast-paced environments.

Bonus Points If You Have:

• Experience writing for

  wellness, beauty, health, lifestyle

  , or

  consumer brands

  .
• Understanding of

  online customer behaviour

  and how to write copy that

  converts on mobile-first platforms

  .
• Basic knowledge of

  content performance metrics

  and how to optimise based on data.

Why Join Us?

• Work with a purpose-driven brand redefining wellness in India.
• Collaborate with a vibrant, creative, and ambitious team.
• Bring your ideas to life in a company that values storytelling and innovation.
• Opportunity to grow with a brand that's just getting started.