Content Writing Strategist (Only from Premium D2C brand)

About One Guardian Group:

One Guardian Group is a house of leading consumer-focused companies and brands including Bellavita, ThriveCo, Bevzilla, Guardian Pharmacy, GNC, among others. Backed by Ananta Capital, one of Indias most active consumer-focused private equity firms, we are building one of the fastest-growing houses of brands globally.

Responsibilites-

We are looking for a creative and detail-oriented Content Executive to support our D2C/product-focused brand. The ideal candidate should have hands-on experience in creating social media content, scriptwriting/copywriting, and managing product catalogues for e-commerce platforms. This role requires someone who can create engaging, sales-driven content tailored to different digital touchpoints.

1.Social Media Content Creation

• Develop fresh, on-brand content for social media platforms (Instagram, Facebook, YouTube, etc.)
• Collaborate with design and marketing teams to plan monthly social calendars
• Write captions, hooks, and micro-copy that drive engagement and conversions
• Stay updated with trends, formats, and platform best practices

2.Scriptwriting & Copywriting

• Write scripts for product videos, reels, ads, testimonials, and brand storytelling
• Create compelling, crisp copy for digital marketing campaigns
• Craft persuasive product descriptions and sales-focused messaging

3.E-commerce Catalogue & Marketplace Listing

• Prepare and upload product details, attributes, and descriptions across marketplaces (Amazon, Flipkart, Myntra, etc.)
• Ensure accuracy, consistency, and SEO-friendly content for all product listings
• Coordinate with operations and product teams to maintain updated catalogues
• Optimize content to improve visibility, ranking, and conversions

4. Sales & Performance-Oriented Content

• Create content that highlights product USPs, benefits, and key selling points
• Work closely with performance marketing teams for ad copies and landing page content
• Support sales promotion campaigns with targeted messaging and creatives

Requirements-

• 1-3 years of experience as a Content Writer/Content Executive in a D2C, product-based, or e-commerce environment
• Strong command of English with excellent writing, editing, and storytelling skills
• Familiarity with social media platforms, trends, and content strategies
• Basic understanding of SEO and e-commerce listing requirements
• Creativity, attention to detail, and a strong sense of brand voice