Content Writer

About the Role:

At Wiselife, India's first yoga brand, we’re on a mission to make yoga and wellness accessible, inspiring, and a part of everyday living. As a Content Writer, you will play a key role in shaping how our community experiences our brand.

We’re looking for someone who can bring creativity and strategy together: a writer who can tell authentic stories about health and wellness, while also crafting SEO-optimized and conversion-driven copy that fuels growth.

What You’ll Do:

• Inspire on Social: Build content calendars and storylines that engage our growing community across Instagram, Facebook, and beyond.
• Craft Conversions: Write persuasive ad copy for Facebook, Google, and other digital campaigns that drive measurable impact.
• Educate with SEO: Develop keyword-rich website and blog content that brings new audiences to Wiselife.
• Tell Product Stories: Highlight product features and benefits through compelling descriptions, brochures, emailers, and video scripts.
• Collaborate with Creators: Draft short, authentic scripts and hooks for influencer and ambassador collaborations.
• Maintain Brand Voice: Ensure every piece of content, big or small, reflects Wiselife’s tone.
• Stay Ahead of Trends: Experiment with fresh content ideas and keep a pulse on what’s shaping wellness and digital culture.

What We’re Looking For:

• Bachelor’s degree in English, Journalism, Marketing, or related field.
• 2–5 years of proven experience in content writing; D2C, wellness, or lifestyle brand experience is a plus.
• Strong knowledge of SEO and digital content best practices.
• Excellent command of English with a knack for both long-form storytelling and sharp, concise copy.
• Creative thinker who can turn ideas into engaging, impactful communication.
• Detail-oriented, deadline-driven, and excited to work in a fast-growing brand environment.

Why Join Wiselife?

At Wiselife, you won’t just be writing words, you’ll be building a movement around wellness. You’ll get the chance to experiment with content formats, collaborate with creative minds, and see your work directly influence how people experience yoga and mindful living.