Content Writer

About the role:

• Develop engaging long-form content such as blogs, website articles, thought leadership pieces, and case studies.
• Write persuasive copy for brochures, ads, campaigns, product descriptions, and CTAs.
• Ensure all writing reflects the brand's voice, tone, and positioning.
• Collaborate with design and marketing teams to create impactful visuals + copy combinations.
• Research industry trends to produce relevant and valuable content for our audience.
• Ability to actively switch between content writing (blogs, articles, long-form storytelling) and copywriting (ads, CTAs, brochures, and short persuasive messaging) depending on project needs.
• Engage with followers, reply to comments and DMs, and build an active community.
• Monitor social media trends and suggest creative campaign ideas.
• Collaborate with the marketing team to develop content strategies aligned with brand objectives.
• Generate innovative campaign ideas to enhance brand engagement and conversions.
• Analyze performance metrics and optimize content for better results.
• Regularly update and optimize Google My Business (GMB) listings for better local visibility.
• SEO & Performance Awareness: Integrate keywords naturally into writing, structure content for discoverability, and align deliverables with digital marketing strategies.
• Edit, proofread, and refine drafts to maintain clarity and consistency.

Requirements:

• Bachelor's degree in

  English, Journalism, Communications, Marketing, Media Studies, or related field

  .
• Candidates without formal degrees but with a strong portfolio of published content are also valuable.
• Excellent command of language (grammar, vocabulary, and flow).
• Strong understanding of SEO principles, hashtags, and social media algorithms.
• Familiarity with Google My Business, analytics tools, and social listening platforms.
• Ability to think strategically and execute creatively.
• Strong organizational and time-management skills.
• Knowledge of tools used for keyword research and SEO Insights.
• Tracking performance and optimization.
• Adaptability - can switch tone (professional, creative, casual, luxury-focused) depending on the audience.

What we are looking for:

• Curiosity & research-driven mindset (good writers ask good questions).
• Creativity - the ability to tell stories that resonate with the target audience.
• Understanding of SEO basics (keywords, meta descriptions, search intent).
• Understanding digital marketing basics - how blogs, articles, and social content fit into the bigger marketing funnel.
• Ability to craft effective AI prompts and refine outputs.
• Attention to detail - spotting typos, awkward phrasing, or inconsistencies.
• Time management - ability to deliver content on deadlines without losing quality.
• Collaboration - works smoothly with designers, marketers, and product teams.
• Strong research skills - the ability to gather information and turn it into engaging content.
• Content structuring - ability to organize writing into clear, logical formats (headings, bullet points, storytelling arcs).
• Awareness of different content formats (blogs, whitepapers, case studies, newsletters, captions, scripts).

Nice to have:

• Experience in design tools like Canva or Photoshop for creating social media visuals.
• Marketing Psychology - Knowledge of persuasion frameworks (AIDA, PAS, storytelling techniques).
• Basic HTML / Markdown - For formatting content in CMS or emails.

Why Join us:

• Work on diverse, high-visibility projects that blend creativity with strategy.
• Friendly, collaborative environment with room to learn, grow, and experiment.
• Work alongside designers, marketers, and product teams who value creativity and precision.
• A space where ideas are heard, creativity is celebrated, and curiosity drives innovation.