Content Writer

Job Brief

Job Responsibilities:

• Research industry-related topics & update website content as needed (combining online sources, interviews and studies).
• Write clear marketing copy to promote our products/services.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Submit work to editors for input and approval.
• Coordinate with marketing and design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).

Job Skills:

• Excellent overall writing skills in a number of different styles/tones
• Impeccable spelling and grammar
• A deep understanding of consumers and what motivates them online
• Great research, organizational, and learning skills
• High comprehension of software like Microsoft Word and Google Docs
• Familiarity with keyword placement and other SEO best practices
• Some experience with online marketing and lead generation
• An understanding of formatting articles on the web