Content Writer & Copywriter

Job Description – Content Writer & Copywriter (1.5–2 Years Experience)

Location: Indore

Department: Digital Marketing

Institution: PIMR, Indore

Experience Required - 1.5 – 2 Years

Role Overview

We are seeking a highly creative Content Writer & Copywriter with strong expertise in SEO, website content, storytelling, and persuasive copywriting. The ideal candidate will produce impactful, brand-aligned content for admissions, placements, academics, and institutional promotions across digital platforms. The role demands exceptional writing skills, strategic thinking, and the ability to convert information into compelling content that drives engagement and leads.

Key Responsibilities:

Content Writing

• Develop SEO-optimized content for websites, blogs, landing pages, program pages, and brochures.
• Write high-quality articles, academic-oriented stories, press notes, newsletters, and promotional content.
• Create engaging scripts for reels, interviews, testimonials, and digital videos.
• Draft compelling captions and long-form posts for Instagram, Facebook, LinkedIn, and YouTube.

Copywriting

• Write persuasive copy for ad campaigns, lead-generation funnels, banners, emailers, and PPC campaigns.
• Craft strong headlines, hooks, CTAs, and brand messaging to maximize engagement.
• Develop storytelling-based creatives for campaigns such as admissions, placements, student achievements, and events.

Research & Coordination

• Research trending keywords for Various programs like MBA, BBA, B.Tech, Law, PGDM, and other programs.
• Collaborate with departments for accurate information, student stories, and content validation.
• Coordinate with the digital marketing team to support organic and paid marketing campaigns.

Required Skills:

• 1.5–2 years of experience in content writing/copywriting (education or digital marketing domain preferred).
• Excellent command over English writing, editing, and proofreading.
• Strong knowledge of SEO writing, keyword tools, and on-page optimization.
• Ability to write for multiple formats: website, blogs, ads, brochures, social media, interviews, and reels.
• Creative thinking, research-oriented mindset, and attention to detail.

Preferred Attributes:

• Experience using SEO tools like Ahrefs, SEMrush, Ubersuggest, Google Trends.
• Ability to create both academic content and persuasive marketing copy.
• Understanding of student-centric communication and education industry storytelling.
• Ability to meet deadlines, multitask, and maintain consistent brand voice.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person