Content Writer & Copywriter

Content Writer & Copywriter

Key Responsibilities:

Content Writer:

• Write high-quality, engaging content for various digital channels, including blogs, websites, social media, email newsletters, and more.
• Develop informative and SEO-friendly articles, case studies, whitepapers, and eBooks that align with client goals and audience needs.

Copywriting:

• Create persuasive, conversion-driven copy for ads, landing pages, email campaigns, and sales funnels to support client objectives and drive measurable results.
• Work with the design and marketing teams to ensure that copy complements visual content and enhances user experience.

Client Collaboration & Strategy:

• Collaborate with account managers and clients to understand their brand, voice, and messaging goals.
• Provide creative content solutions tailored to specific marketing campaigns and client requirements.

Proofreading & Editing:

• Ensure all content and copy are error-free, well-structured, and aligned with the client's brand voice.
• Edit and proofread content to maintain quality and consistency across all digital platforms.

Performance Tracking & Reporting:

• Monitor the performance of written content and copy in terms of engagement, conversions, and other relevant KPIs.
• Continuously refine content strategies based on performance data and client feedback.

Skills & Qualifications:

• Experience

  :
• 1-2 years of experience as a content writer and/or copywriter, preferably in a digital marketing or agency setting.
• A strong portfolio showcasing writing for websites, blogs, ads, social media, and email marketing.

• Skills

  :
• Exceptional writing, editing, and proofreading skills, with attention to detail.
• Ability to craft compelling, persuasive copy that resonates with different target audiences.
• Familiarity with SEO principles and keyword research tools (e.g., Google Analytics, SEMrush, Moz).
• Knowledge of digital marketing strategies and how to create content that supports these strategies.

• Creative & Strategic Thinking

  :
• Ability to generate creative ideas and develop content that supports business objectives.
• Strong understanding of the importance of content in the sales funnel and lead generation.

• Attributes

  :
• Strong communication and collaboration skills, with the ability to work with cross-functional teams.
• Self-motivated, proactive, and capable of meeting deadlines in a fast-paced environment.
• Adaptable and open to feedback for continuous improvement.