Develop compelling and high-quality content for digital marketing campaigns, including website copy, blog posts, social media posts, Testimonial scripts, Ad copies, email newsletters, and more.
Conduct keyword research and optimize content for search engines (SEO) to improve organic search rankings and drive traffic to our website.
Collaborate with the marketing team to develop content strategies that align with our brand objectives and target audience.
Stay updated on industry trends and best practices in content marketing and SEO to ensure our content remains relevant and competitive.
Monitor and analyse the performance of content using analytics tools to track key metrics such as traffic, engagement, and conversion rates.
Work closely with designers, developers, and other stakeholders to ensure content is visually appealing and aligned with brand guidelines.
Active social media presence.
Excellent verbal communication skills.
Broad understanding of the newscast process.
Passion for breaking news and current events.

Requirements:

Bachelors degree in English, Journalism, Marketing, or a related field.
Proven experience as a Content Writer with a focus on digital marketing and SEO, preferably in the fintech or tech industry.
Strong writing and editing skills with impeccable grammar and attention to detail.
Demonstrated ability to create engaging and persuasive content that resonates with target audiences.
Proficiency in SEO best practices and experience with keyword research and optimization tools.
Familiarity with content management systems (CMS) such as WordPress and basic HTML knowledge is a plus.
Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
A proactive and self-motivated attitude with the ability to manage multiple projects and deadlines simultaneously.

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