Content Writer

3 years

2 - 0 Lacs

Posted:3 hours ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Content Creator/Writer

Location: Vashi, Navi Mumbai

Department: Marketing & Communications

Reports To: Chief Marketing Officer

ASBS MBA is looking for a creative and strategic Content Creator/Writer to drive our digital presence across platforms. The ideal candidate will be responsible for ideating, creating, and managing high-quality content, collaborating with internal teams, and executing influencer and campus-led content strategies that align with our brand voice and marketing objectives.

Key Responsibilities:

Content Creation & Campaign Management

  • Ideate and execute engaging content ideas for social media, including posts, Reels, stories, and digital campaigns.
  • Collaborate closely with design and video teams to produce high-quality creatives and short-form video content.
  • Plan and manage monthly content calendars aligned with institutional goals and campaign timelines.

Influencer & Collaboration Management

  • Identify, onboard, and manage influencer and student ambassador collaborations.
  • Coordinate influencer briefs, content planning, approvals, and timelines.
  • Track influencer performance and ensure alignment with campaign objectives.

Campus & Community Content

  • Plan and execute campus-driven content, including student life, events, faculty highlights, and achievements.
  • Coordinate with internal stakeholders to capture real-time campus moments and storytelling content.

Copywriting & Brand Voice

  • Write engaging captions, posts, scripts, and campaign copies that reflect ASBS MBA’s tone of voice.
  • Ensure content consistency across platforms while adapting messaging for different audiences.

Performance & Optimization

  • Monitor content performance and audience engagement metrics.
  • Provide insights and recommendations to improve reach, engagement, and conversions.

Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Communications, Media, or a related field.
  • 1–3 years of experience in content creation, social media, or digital marketing.
  • Strong copywriting and storytelling skills.
  • Hands-on experience with Instagram Reels, short-form video trends, and content calendars.
  • Ability to manage multiple projects and collaborate cross-functionally.
  • Familiarity with influencer marketing and campus/youth-focused branding is a plus.

Preferred Skills

  • Experience working with educational institutions or youth-focused brands.
  • Basic understanding of social media analytics tools.
  • Creative mindset with strong attention to detail.

What We Offer

  • Opportunity to work with a dynamic academic brand.
  • Creative freedom and exposure to multi-channel campaigns.
  • Collaborative and growth-oriented work environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,980.80 - ₹30,011.61 per month

Work Location: In person

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