Content Strategist

Company Profile:

TheraYog is a wellness company, deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations, and Ayurvedic wellness TheraYog integrates ancient wisdom with modern convenience.

Qualifications:

• Bachelor's degree in any field
• Minimum 2 years of experience in Creative Content Production or a related role.

Relevant Industry:

Preferably from a Health n Wellness background

Position Overview

We're looking for a dynamic and multi-skilled Content Strategist - Social Media who can own the end-to-end content process from ideation to execution across our social media platforms and YouTube. If you're someone who loves writing compelling content, understands visual storytelling, and has basic knowledge of video editing and graphic design, this role is for you.

Key Responsibilities

Instagram, YouTube, LinkedIn, and other social channels

YouTube videos, Reels, and Shorts

Design visually compelling graphics

short-form video clips

platform-optimized content

- Ensure brand tone, messaging, and visual style are consistent across all content

- Write captions, hooks, CTAs, and hashtags that drive engagement

- Work with social media team to align content with campaign goals

Desired Profile of the candidate:

Required Qualifications

- Strong writing and storytelling skills (Hindi + English preferred)

video editing tools

Graphic design

- Understanding of platform-specific content trends (Instagram, YouTube Shorts, Reels)

- Ability to manage timelines and deliver content independently

Minimum Experience:

2 Years

Compensation Range:

Upto 6 LPA.

Added Advantage:

• Prior experience in wellness, yoga, or lifestyle brands
• Knowledge of SEO and YouTube content best practices
• Experience with content planning tools (Notion, Trello, Buffer)

Contact Information:

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Ms. Arzoo Sirohi