Content Strategist

Role Overview: As a talented and experienced Content Strategist, your main responsibility will be to develop, implement, and manage content strategies that align with the brand, business objectives, and target audience needs. You should have a strong background in content marketing, storytelling, and analytics, enabling you to lead content initiatives from ideation to execution effectively. Key Responsibilities: - Develop and implement a comprehensive content strategy to support business goals, enhance brand awareness, and engage target audiences. - Conduct market research to understand customer needs, preferences, and industry trends. - Collaborate with cross-functional teams to produce high-quality, engaging content across various platforms. - Oversee the editorial calendar to ensure timely delivery of content. - Track, analyze, and report on content performance metrics using tools like Google Analytics and SEMrush. - Optimize content for search engines and collaborate with SEO specialists to integrate keyword strategies effectively. - Manage content contributors, freelance writers, or in-house teams to ensure quality and consistency. - Lead brainstorming sessions to generate creative content ideas. Qualifications Required: - 4 to 8 years of experience in content strategy, content marketing, or a similar role. - Proven experience in creating and managing content for multiple platforms such as web, social media, and email. - Strong knowledge of SEO principles, content management systems (CMS), and analytics tools. - Bachelor's degree in any stream. - Exceptional writing, editing, and storytelling skills. - Strong project management and organizational skills. - Analytical mindset with the ability to interpret data and drive decisions. - Creative thinker with a proactive and collaborative approach.,