Content Strategist

Job Title: Content Strategist

Mumbai (Hybrid)
Company: The Living Co – Scalp-First Wellness & Beauty
Website: www.thelivingco.life

About Us

The Living Co is India’s first premium, D2C, scalp-care-first wellness brand rooted in modern Ayurveda, clean formulations, and scientific efficacy. We are on a mission to help Indian women transform their hair from the root, starting with the scalp.

As we scale toward ₹500 Cr in revenue, we’re looking for a sharp, creative, and system-driven Content Strategist who can lead storytelling across platforms and bring our voice to life.

Role Overview

We’re hiring a Content Strategist who can build and execute a high-impact, performance-oriented content engine across social media, blogs, ads, influencer collabs, email, and website. You will be responsible for crafting narrative frameworks that drive engagement, retention, and conversions.

Key Responsibilities

• Develop and execute monthly content calendars across Instagram, Meta Ads, YouTube Shorts, Email, Blogs, and Website.
• Own the brand voice and ensure consistency across all formats and channels.
• Collaborate with performance marketers to produce copy for ads and landing pages.
• Brief and work closely with AI writers, editors, designers, and video editors.
• Generate storytelling formats like GRWM, influencer testimonial scripts, ingredient spotlights, founder-led reels, etc.
• Build SEO-optimized long-form blogs and strategic content clusters with AI copywriters.
• Coordinate with the Social Media Manager and Community team to adapt content for trends.
• Track performance and optimize for CTR, engagement, retention, and conversion.

Requirements

• 2–4 years of experience in content marketing, content strategy, or copywriting
• Background in D2C, beauty, wellness, or lifestyle brand is a plus
• Strong understanding of content-led performance marketing
• Ability to lead multiple content formats: ads, reels, blogs, infographics, influencer scripts
• Excellent writing, communication, and storytelling skills
• Comfort with AI tools like ChatGPT, Jasper, SurferSEO, Notion AI, Midjourney, etc.

Nice to Have

• Experience working in a fast-paced D2C startup or agency
• Working knowledge of Instagram Reels, YouTube Shorts trends, and email funnels
• Experience in managing freelancers or junior writers/editors

What You’ll Get

• Be part of one of India’s most exciting emerging beauty brands
• Work directly with the Brand Manager and core leadership
• Access to cutting-edge AI tools and systems

Job Types: Full-time, Fresher

Benefits:

• Work from home

Application Question(s):

• Are you based in Mumbai? This is a remote/hybrid opportunity at Mumbai, will you be able to commute when required?
• Do you have previous experience working in Content Strategy?
• We are willing to pay anywhere between 15000 to 35000 based on skills. are you comfortable with the pay scale mentioned?

Work Location: Remote