Content Strategist

Role and Responsibilities

1. Manage the creation and execution of our brand content strategy and editorial calendar.
2. Design brand campaigns to drive awareness, customer acquisition, and retention.
3. Develop an omnichannel content strategy across web, email, social, digital ads, media, etc working closely with the leadership team.
4. Ensure all content is consistent with the brand tone of voice, quality, and style across all devices.
5. Proofread and edit all material to confirm accuracy, clarity, and conformity to layout and design.
6. Drive the creative process by playing an active role in brainstorming, ideation, and collaboration.
7. Collaborate with designers to produce high-quality and -value brand content.
8. Plan and create content, including text posts, videos, and images for use on social media.
9. Monitor competition and market fluctuations to develop new strategies.

Requirements

1. Bachelor’s degree in advertising, marketing, business, or related major.
2. Requires 0 to 3 years of experience in the relevant area.
3. MBA or relevant Post Graduation will be an added advantage.
4. Strong English speaking and writing skills.
5. Demonstrated experience developing a content strategy framework and editorial calendar; talented

omnichannel content strategist (share examples).

6. Fair knowledge of related trends and innovative approaches related to communications marketing

including earned, paid, digital, social & influencer engagement.

7. Leadership qualities to lead and motivate the team.

8. Candidate should possess expert knowledge on social media channels like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.

9. General knowledge of Search Engine Optimization, Content Marketing, Google Ads, and other digital

marketing strategies.

10. Relevant experience in determining a target audience and how to cater unique marketing campaigns

to capture their attention.

11. Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.

12. Brief Knowledge of Creative Terms and Basics of Digital marketing.

Location

Job Location – InfoPark Koratty, Thrissur

Shift: 1 PM to 10 PM