Content Strategist

As a content strategist, your role will involve developing and executing content strategies to drive traffic and generate leads. You will be responsible for determining the most effective formats for communicating various types of content, increasing brand awareness, and conducting keyword research. It will also be crucial for you to analyze user engagement metrics to gauge the reception of the content. Key Responsibilities: - Cultivate content marketing strategies aimed at driving traffic, engagement, lead generation, sales delivery, customer retention, brand building, and other key content metrics. - Develop a consistent brand voice across all content assets. - Collaborate with internal and external partners to create content aligned with the brand voice and strategy. - Manage editorial calendar, measure progress, and apply data-driven insights to enhance future content strategies. - Utilize SEO, content development, distribution, and measurement to tailor content for target audience personas. - Oversee digital and social content channels, including email and newsletter distribution, following best content practices. - Integrate content strategy with brand campaigns to achieve campaign goals. - Optimize existing content and seek placements in various media channels while creating relevant content such as press releases and articles. - Foster relationships with thought leaders, stay informed about industry trends, and raise brand awareness. - Implement innovative methods for measuring content and campaign effectiveness. Qualifications Required: - Bachelor's degree in marketing, communications, advertising, journalism, or a related field. - Proven experience in content strategy and project management. - Proficiency in content management systems, keyword research tools, social media platforms, SEO, and SEM. - Ability to work well under pressure. - Strong content presentation and organizational skills. - Excellent analytical, marketing, and collaboration abilities. - Effective communication skills. Please note that additional details regarding the company were not provided in the job description.,