Content Strategist

As a Content Strategist, your primary responsibility will be to develop and execute content strategies that are in line with the brand's objectives and marketing goals. You will be required to build and maintain editorial calendars for various campaigns, PR activities, digital platforms, and social media channels. Collaboration with stakeholders to ensure that the content aligns with brand messaging and meets audience requirements will also be a crucial part of your role. Your role will also involve creating high-quality articles for PR purposes, media placements, and brand communication. Additionally, you will be responsible for crafting compelling copy for websites, blogs, social media, email campaigns, and other marketing materials. Writing video scripts for brand videos, explainers, testimonials, and promotional content will also be a part of your content creation responsibilities. You will collaborate closely with designers, videographers, and external agencies to bring ideas to life through visual and multimedia content. In addition, you will assist in various stages of video production, including pre-production, production, and post-production tasks such as storyboarding, scripting, coordinating shoots, and overseeing edits. Ensuring consistency in tone, style, and branding across all content formats will be vital to maintain the brand's identity. Researching industry trends, audience insights, and competitor content to inform content strategy will be an essential aspect of your role. You will also be required to track and analyze content performance metrics to enhance future campaigns effectively. Key Skills & Attributes required for this role include strong writing and storytelling abilities across different platforms, creative thinking with attention to detail, capability to manage multiple projects and deadlines simultaneously, experience or interest in video content creation, and a collaborative mindset with excellent communication and coordination skills.,