Content Specialist (Brand)

The ideal candidate will be responsible for the creation of engaging and innovative content across various digital platforms. You will play a vital role in growing our social media presence, engaging our audience, and increasing brand awareness.

Responsibilities:

1. Copywriting:

   Develop compelling content for ads, social media, blogs, and videos.

2. Concept Development:

   Create storyboards and creative frameworks to guide execution.

3. Brand Consistency:

   Maintain a unified tone, voice, and messaging across platforms.

4. Consumer Insights:

   Use behavioural research to craft relevant, engaging messaging.

5. Trend & Competitor Analysis:

   Stay updated to refine strategies effectively.

6. Content Research & Referencing:

   Gather insights, validate information, and ensure accuracy in all content.

Skills Required:

1. Creative Thinking:

   Strong ideation skills to develop unique concepts, scripts, and storyboards.

2. Brand & Tone Adherence:

   Understanding of brand voice and consistency across all platforms.

3. Consumer Psychology:

   Ability to analyse and apply consumer behaviour insights to content.

4. Market & Trend Analysis:

   Awareness of industry trends, competitor strategies, and content innovations.

5. A/B Testing & Optimisation:

   Skill in experimenting with formats, messaging, and engagement tactics.

6. Basic Data Skills

   : Familiarity with Excel/Google Sheets for content tracking and insights.

About The Brands Team At Wellversed

At Wellversed, the Brands & Product Division is where value creation meets innovation. From cutting-edge R&D to building brands that redefine performance nutrition, we don’t just launch products—we shape entire categories. This team drives the full spectrum of brand building—from scientific formulation to crafting powerful consumer connections.

About Wellversed

Wellversed is built to maximise human potential through a powerhouse of performance-driven brands. Following an endorsed brand structure, we operate Wellcore, YouWeFit, Ketofy, Zero Sugar, Okami, and Dynamite—each engineered for peak performance and relentless progress. With an omni-channel presence, including our e-commerce portal www.wellversed.in, we make high-impact nutrition accessible to those who push limits and refuse to plateau.

Location: Gurgaon, Haryana