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Content Marketing Specialist - India

Content Marketing Specialist - India

Jumpcloud

2 - 7 years

7 - 11 Lacs

bengaluru

Posted:3 hours ago| Platform:

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Skills Required

data analysis publishing linux social media artificial intelligence windows content marketing analytics android recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Content Marketing Specialist , you will drive the development, enablement, and analysis of content across a variety of different campaigns and programs. You will put your writing skills to the max to ensure that critical assets express our differentiated voice and tone, are clear and concise, interesting and engaging, and speak to our target audiences directly. Your work will be measured against its ability to drive awareness, engagement, and interest, creating new leads and accelerating their journey through the marketing funnel. You ll need to think critically and creatively about how to distill the major themes we cover across a variety of channels and through different content types. And you ll need to have a healthy appetite for data analysis as you assess performance metrics and uncover insights to make our program stronger.

You will:

Produce written content in a variety of formats, including blogs, long form designed content (ebooks), video scripts, and more.
Review, copyedit, and ensure quality and accuracy for content produced by other members of marketing and beyond.
Maintain awareness of industry trends aligned with our thought leadership in order to propose topical and timely additions to our content areas.
Repurpose long form content (technical and solutions-based) into shorter, bite-sized pieces with the intention to promote downloads and increase engagement.
Track and report on performance metrics associated with your work, and identify new opportunities to enhance or adjust it.
Manage multiple projects simultaneously, adhering to deadlines and prioritizing tasks effectively to meet the needs of all stakeholders.
Continuously evaluate and improve content marketing strategies to drive business growth and achieve KPIs.

You have:

Minimum 2+ years of experience.
Proficiency in writing and editing tools such as Google Docs, and desired experience with writing support tools like HemingwayApp.
Exposure and experience with AI chatbots (ChatGPT, Gemini, etc) to research, outline, and/or produce content
Understanding of web publishing requirements.
Ability to predict audience preferences with an editorial mindset.
Understanding of social media platforms and how content is used and shared over them.
Experience with web and/or content analytics tools.

Bonus Points for:

Bachelors degree or equivalent.

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Content Marketing Specialist - India