Social Media Video Creator / Content : YouTube, Instagram

Role & responsibilities

We are seeking a *creative, versatile, and hands-on Social Media Video Creator* to produce engaging video content for platforms such as *YouTube, Instagram, Facebook, LinkedIn * The ideal candidate will be skilled in video ideation, shooting, editing, and optimization for different social media formats, with a strong sense of storytelling and platform trends.

### *Key Responsibilities:*

Content Creation & Production

* Conceptualize, plan, and produce high-quality short-form and long-form video content for social media and YouTube.

* Handle all aspects of video production scripting, storyboarding, shooting, editing, sound, and post-production.

* Capture and edit product videos, behind-the-scenes clips, interviews, testimonials, and trend-based content.

* Collaborate with marketing and design teams to align videos with brand voice, campaigns, and objectives.

#### *Platform Management & Optimization*

* Optimize video content for each platform (YouTube, Instagram Reels, Shorts, etc.) based on best practices.

* Upload and manage videos on YouTube, ensuring correct tagging, SEO optimization, thumbnails, and playlists.

* Monitor performance metrics (views, engagement, watch time) and suggest data-driven improvements.

#### *Creative Strategy & Trend Awareness*

* Stay updated on social media trends, viral formats, and algorithm changes to create relevant, engaging content.

* Contribute fresh ideas for campaigns, series, and collaborations.

* Research competitor and influencer content to identify new opportunities for growth.

#### *Talent & Collaboration*

* Work with on-screen talent, influencers, or internal team members for shoots and interviews.

* Coordinate with the social media and design teams for campaign rollouts.

Preferred candidate profile

* *35 years of experience* in video production, social media content creation, or a similar role.

* Proficiency in video editing software (e.g., *Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve*).

* Basic understanding of motion graphics tools (e.g., *After Effects, Canva, or similar*).

* Strong sense of visual storytelling, pacing, and audience engagement.

* Knowledge of social media algorithms and video content strategies.

* Excellent communication and organizational skills.

* Ability to work under tight deadlines and manage multiple projects simultaneously.

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### *Preferred Skills:*

* Experience managing or growing a *YouTube channel*.

* Knowledge of *lighting, audio setup, and camera equipment*.

* Familiarity with *social media analytics* and content performance tracking tools.

* Understanding of *brand marketing and digital storytelling*.

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### *Key Performance Indicators (KPIs):*

* Growth in video views, engagement rate, and subscriber/follower count.

* Consistency and timeliness of content uploads.

* Content quality (visuals, storytelling, editing).

* Audience retention and watch time on YouTube.

* Contribution to campaign reach and brand visibility.