Social Media Manager

Role Objective

Social Media Manager

In corporate terms: this role turns ideas into influence and content into credibility.

Key Responsibilities

Social Media Strategy & Management

• Own and manage all social media platforms: LinkedIn, Instagram, Facebook, X (Twitter), and YouTube
  
• Build and execute monthly and quarterly content calendars aligned with business priorities
  
• Ensure consistent brand tone, visual identity, and messaging across platforms
  
• Manage posting schedules, comments, DMs, and community engagement
  

Content Creation & Copywriting

• Create high-quality content including posts, carousels, reels, short videos, stories, and banners
  
• Write compelling, brand-aligned copy for hiring posts, thought leadership, company updates, and campaigns
  
• Collaborate with leadership and internal teams to convert insights into publishable content
  
• Repurpose long-form content (articles, reports, decks) into social-ready formats
  

Content Design & Visual Storytelling

• Design creatives using tools like Canva, Adobe, Figma, or similar platforms
  
• Ensure strong visual storytelling with clean, professional, and modern design aesthetics
  
• Maintain brand templates, color palettes, typography, and design guidelines
  
• Coordinate with external designers or video editors when required
  

Campaigns, Analytics & Optimization

• Run and manage organic and paid social media campaigns (where applicable)
  
• Track performance metrics (reach, engagement, CTR, follower growth, conversions)
  
• Share regular performance reports with insights and improvement recommendations
  
• Continuously test formats, hooks, and creatives to improve engagement
  

Key Skills & Competencies

• Strong understanding of social media platforms and content formats
  
• Excellent copywriting and storytelling skills
  
• Hands-on design capability with an eye for detail and aesthetics
  
• Data-driven mindset with ability to interpret analytics
  
• Strong time management and ownership mindset
  

Preferred Experience

• 3–6 years of experience as a Social Media Manager / Digital Content Manager
  
• Prior experience in

  corporate, B2B, HR, consulting, or recruitment branding

  is a plus
• Experience managing LinkedIn-first content strategies is highly desirable
  
• Comfortable working in a fast-paced, growth-oriented environment
  

What’s in it for You

• Ownership of a growing, credible brand with senior leadership access
  
• Creative freedom with clear strategic direction (rare combo )
  
• Opportunity to shape employer branding and thought leadership
  
• Performance-linked growth and long-term career progression