Content Marketing Lead

About GoComet GoComet is an AI-powered, cross-border Transportation Management System (TMS) that brings end-to-end logistics visibility to global supply chains. As we scale, were looking for a content lead who blends storytelling with strategic thinking to shape our brand narrative, drive revenue impact, and build content as a channel that SaaS has never experienced. At GoComet, we believe in giving people the opportunity to grow beyond their current experience. If youre hungry to learn, try new things, and take ownership, this is the place for you. Role Overview You ll own the entire content engine - spanning website copywriting and CRO, webinars, email, SEO content, video, social, and customer stories. This is a high-impact role with the opportunity to influence GoComet s voice in the market and drive tangible business results. What Youll Lead & Drive 1. Own Everything Content Take full ownership of content across all channels from strategy to execution Lead the development and testing of high-converting website copy Plan, script, and run GoComet s webinar strategy end-to-end Set the strategic direction for email marketing and oversee execution Guide storytelling and creative development for blogs and video content Plan and manage thought leadership content on LinkedIn for both the brand and senior leadership Drive the creation of compelling case studies and customer success stories Coordinate with the SEO team for strategy including keyword planning, content roadmap, and performance tracking Experience in PR is a strong advantage, though not mandatory 2. Content Strategy & Growth Develop and execute a content roadmap aligned with business goals Analyze performance and double down on what converts 3. Team Management & Collaboration Provide direction, feedback, and mentorship to the content team Work with the SEO team to optimize content for visibility and traffic Collaborate closely with demand gen, product marketing, sales, and design 4. Brand Voice & Creativity Ensure tone and messaging are consistent across all platforms Bring creative flair to every piece of content from web copy to video scripts Encourage experimentation and fresh content ideas across the team Who You Are Minimum 3 years of experience in SaaS content marketing (logistics is a plus) Proven track record of content-led pipeline and revenue growth Strong understanding of content marketing beyond just content writing including email marketing, webinars, marketing tools, and best practices Excellent writing, editing, and creative direction skills Naturally curious, hands-on, and creatively driven Thrives in a fast-paced, high-learning environment Why Join GoComet? Define and grow the voice of a rising logistics automation software Lead content strategy in a company that prioritizes creativity and ownership Be part of a team that values learning, experimentation, and growth Take ownership, drive results, and learn something new every day