Content & Marketing Executive

Location:

About Us

Content & Marketing Executive

Role Overview

creative storytelling

Key Responsibilities

Content Creation & Management

• Develop engaging content for social media (LinkedIn focus), blogs, newsletters, and campaigns.
• Translate

  news, software updates, industry events

  into customer-facing narratives.
• Create landing pages and email campaigns aligned with lead-generation goals.
• Draft case studies, whitepapers, and customer success stories in collaboration with consultants.

Design & Creative Execution

• Design marketing collaterals, infographics, and decks using

  Canva, Photoshop & Illustrator

  .
• Edit and produce high-quality

  short-form and long-form videos

  for campaigns, events, and product explainers.
• Ensure branding consistency across all creative outputs.

Campaign Management & Digital Presence

• Plan and maintain a

  content roadmap

  aligned with business goals and Microsoft campaigns.
• Manage and grow

  LinkedIn company page and leadership profiles

  , ensuring high-quality, timely posting.
• Track analytics and optimize content for engagement and lead conversion.

Coordination & Communication

• Collaborate with internal stakeholders (Sales, Delivery, Consultants) to extract technical insights for marketing.
• Work with agencies and vendors for specialized content, paid ads, or PR campaigns.
• Support event/webinar promotions, including speaker decks, invites, and follow-up content.

Required Skills & Competencies

Hard Skills:

• Canva High Proficiency

• Video Editing High Proficiency

  (Premiere Pro / Final Cut / CapCut or similar)
• Photoshop & Illustrator Semi Proficient
• Landing Page Creation (WordPress / HubSpot / Webflow / Wix)
• Basic understanding of SEO & paid campaigns (Google Ads / LinkedIn Ads) Advantage

Soft Skills:

• Exceptional Writing Skills

  – ability to create clear, professional, and engaging copy.
• Ability to convert

  technical inputs (ERP, AI, Microsoft updates)

  into customer-centric content.
• Strong planning skills for content calendars and campaign execution.
• Excellent communication and collaboration skills – ability to work with agencies and internal teams.
• Knowledge of

  LinkedIn marketing and analytics

  (mandatory).
• Strong attention to detail and ability to work under tight timelines.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Graphic Design or related field.
• 5–8 years of experience in a marketing/content role (preferably in technology, SaaS, or B2B).
• Experience in the

  Microsoft ecosystem / ERP / IT services

  industry is a strong plus.