Content Head

Role & responsibilities

1. Own the Content Strategy Across All Platforms

• Define and execute a

  multi-platform content strategy

  that amplifies Tetrs brand, engages audiences, and drives impact.
• Oversee content production across

  YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters

  .
• Ensure

  consistency in storytelling, tone, and brand voice

  across all formats.

2. Lead Social Media Engagement & Channel Growth

• Own and scale our YouTube presence

  , creating engaging long-form and short-form content that resonates with our audience.
• Build

  thumb-stopping social media content

  , from viral trends to deep-dive thought leadership.
• Experiment with new formats,

  reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling

  .
• Constantly analyze performance, iterate, and optimize for

  engagement, virality, and shareability

  .

3. Generate Big, Bold Ideas (And Make Them Happen)

• Brainstorm and execute

  disruptive, culture-driven content ideas

  that set Tetr apart.
• Lead high-impact campaigns,

  branded storytelling, and experimental content formats

  .
• Turn faculty masterclasses, student stories, and industry insights into

  compelling digital content

  .
• Stay ahead of

  content trends, audience behavior, and platform shifts

  be the first to experiment and innovate.

4. Oversee Video Production & Storytelling

• Work closely with video teams to

  craft engaging narratives, motion graphics, and dynamic visuals

  .
• Direct

  high-production-value YouTube series, brand films, and documentary-style content

  .
• Develop

  evergreen content that builds authority, while also creating snackable, viral content

  .

5. Build & Lead a High-Impact Creative Team

• Recruit, mentor, and manage a

  team of video editors, motion designers, copywriters, and content strategists

  .
• Foster a

  culture of creativity, innovation, and bold execution

  .
• Work cross-functionally with

  marketing, partnerships, and leadership teams

  to align content with Tetrs growth vision.

Join us if you are

• A

  visionary storyteller

  who thrives on

  big ideas, cultural relevance, and brand-building

  .
• A

  social-first thinker

  who understands

  what works on YouTube, Instagram, LinkedIn, and beyond

  .
• A

  leader who inspires creativity thrives in fast-paced environments and knows how to execute

  .
• A

  data-savvy strategist

  who knows how to measure success and optimize for impact.
• Someone who

  lives on the internet

  , loves digital culture, and constantly finds inspiration in new content formats.

Preferred candidate profile

• Experience with AI/chatbot-led journeys or conversational commerce.
• Exposure to HTML/CSS for email templates or CMS-based landing pages.
• Experience in EdTech, Fintech, SaaS, or other digital consumer industries.