6.0 - 11.0 years

15 - 25 Lacs

Gurugram

Work from Office

Role & responsibilities 1. Own the Content Strategy Across All Platforms Define and execute a multi-platform content strategy that amplifies Tetrs brand, engages audiences, and drives impact. Oversee content production across YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters . Ensure consistency in storytelling, tone, and brand voice across all formats. 2. Lead Social Media Engagement & Channel Growth Own and scale our YouTube presence , creating engaging long-form and short-form content that resonates with our audience. Build thumb-stopping social media content , from viral trends to deep-dive thought leadership. Experiment with new formats, reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling . Constantly analyze performance, iterate, and optimize for engagement, virality, and shareability . 3. Generate Big, Bold Ideas (And Make Them Happen) Brainstorm and execute disruptive, culture-driven content ideas that set Tetr apart. Lead high-impact campaigns, branded storytelling, and experimental content formats . Turn faculty masterclasses, student stories, and industry insights into compelling digital content . Stay ahead of content trends, audience behavior, and platform shifts be the first to experiment and innovate. 4. Oversee Video Production & Storytelling Work closely with video teams to craft engaging narratives, motion graphics, and dynamic visuals . Direct high-production-value YouTube series, brand films, and documentary-style content . Develop evergreen content that builds authority, while also creating snackable, viral content . 5. Build & Lead a High-Impact Creative Team Recruit, mentor, and manage a team of video editors, motion designers, copywriters, and content strategists . Foster a culture of creativity, innovation, and bold execution . Work cross-functionally with marketing, partnerships, and leadership teams to align content with Tetrs growth vision. Join us if you are A visionary storyteller who thrives on big ideas, cultural relevance, and brand-building . A social-first thinker who understands what works on YouTube, Instagram, LinkedIn, and beyond . A leader who inspires creativity thrives in fast-paced environments and knows how to execute . A data-savvy strategist who knows how to measure success and optimize for impact. Someone who lives on the internet , loves digital culture, and constantly finds inspiration in new content formats. Preferred candidate profile Experience with AI/chatbot-led journeys or conversational commerce. Exposure to HTML/CSS for email templates or CMS-based landing pages. Experience in EdTech, Fintech, SaaS, or other digital consumer industries.

Posted 17 hours ago

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