Content Development Manager

Content Strategist & Writer

Key Responsibilities:

• Content Creation & Innovation:

• Write and edit high-quality content across formatsblogs, social media posts, web pages, calling scripts, and more.
• Conceptualize and launch new content initiatives tailored to audience needs and business goals.

• Performance-Driven Copywriting:

• Optimize content for mailers, digital ads, product pages, and customer journeys to drive higher CTR and engagement.
• Ensure all content aligns with brand voice, tone, and guidelines while maintaining clarity and relevance.

• Quality & Compliance:

• Review and refine content for accuracy, consistency, and adherence to brand standards.
• Eliminate jargon and ensure language is accessible and impactful.

• Agency & Vendor Collaboration:

• Lead outsourced content efforts and manage relationships with external agencies.
• Coordinate with vendors to ensure timely delivery and quality execution.

Cross-Functional Collaboration:

• Partner with marketing and growth teams to provide content support across campaigns and initiatives.
• Liaise with internal stakeholders to manage and evolve existing content properties.
• Oversee content marketing campaigns for martech platforms (e.g., NotifyVisitors, CleverTap).

Strategic Planning & Execution:

• Own and manage the content calendar, ensuring timely rollout of planned deliverables.
• Develop content strategies for new product launches and revamp existing product journeys across digital touchpoints—website, mobile app, SEO, and ads.

Qualifications & Skills:

• 5–6 years of experience in content writing/editing; experience in the insurance industry is a strong plus.
• Proven expertise in SEO-driven content creation and optimization.
• Strong campaign management and stakeholder coordination skills.
• Exceptional command of the English language; proficiency in regional languages is a bonus.