Content Creator

We are seeking a highly creative and visionary Content Creator to join our team. This isn't just about posting on social media; this is about being the architect of our clients' visual narratives. You will be the primary driver of creative concepts, transforming marketing briefs into compelling ideas for social media posts, Reels, and most importantly, full-scale photoshoots and video shoots.

This role is for a storyteller at heart, someone who thinks in moods, scenes, and shots. If you love the process of building a concept from a single idea into a fully realized visual campaign, this is the perfect position for you.

This position will begin as a freelance role, with a strong potential to transition to a full-time position based on performance and agency needs.

Key Responsibilities:

1. Photoshoot & Videoshoot Concept Development (Primary Focus):

• Lead the ideation and development of creative concepts for client photoshoots and video shoots.
• Translate client goals, brand identity, and campaign objectives into detailed creative briefs, mood boards, storyboards, and shot lists.
• Collaborate closely with our photographers, videographers, stylists, and account managers to ensure the creative vision is clearly communicated and executed flawlessly on set.
• Research locations, props, and talent that align with the creative direction.

2. Social Media Content Ideation:

• Develop original, engaging, and on-brand concepts for various social media platforms, including Instagram (posts, carousels, stories), Facebook, and LinkedIn.
• Conceptualize and script short-form video content (Reels) that is trend-aware and drives engagement.
• Brainstorm and contribute to the monthly content calendar with fresh, innovative ideas.

3. Creative Strategy & Collaboration:

• Stay relentlessly up-to-date with the latest trends in social media, content creation, and visual aesthetics.
• Participate in client brainstorming sessions and creative workshops.
• Work with the copywriter to ensure visual concepts and written copy are perfectly aligned.
• Provide creative feedback and direction during the post-production process to ensure the final assets meet the conceptual goals.

Required Skills & Qualifications:

• Proven experience as a Content Creator, or a similar role within a creative or marketing environment.
• A strong portfolio is mandatory. It must showcase your ability to develop concepts from mood board to final execution, with clear examples of photoshoots or video shoots you have conceptualized.
• A powerful visual eye, with a deep understanding of composition, lighting, color theory, and visual storytelling.
• Expert knowledge of major social media platforms, their algorithms, and best practices, especially Instagram.
• Proficiency in creating compelling mood boards and presentations (Canva, Adobe Creative Suite, Figma, Google Slides, etc.).
• Excellent communication, presentation, and collaboration skills.
• Ability to work on-site at our Coimbatore office and attend shoots as required.

Preferred Qualifications:

• Previous experience working in a digital marketing or advertising agency.
• Hands-on experience with photography, videography, or graphic design.
• Strong copywriting skills for social media.
• Experience working directly with clients.