Content Analyst

You will be responsible for crafting high-impact short-form content in collaboration with the SEO and Retention teams. Your role will involve conducting thorough research to develop compelling content that aligns with business goals and engages users effectively. Key Responsibilities Content Research & Development: Conduct research to generate ideas and create short-form content such as emails, product descriptions, and communication pieces. SEO Collaboration: Collaborate closely with the SEO team to enhance search engine visibility through improved tags and on-site content. Performance Analysis: Monitor content performance using analytics tools and provide insights and recommendations for optimization. Competitor Content Mapping: Analyze competitor content strategies to identify trends and opportunities for enhancing short-form content. Content Auditing: Regularly review existing content to identify areas for improvement, ensuring accuracy and relevance. Requirements Exceptional communication skills, including strong writing, research abilities, and attention to detail. Preferably a background in Marketing, Communications, English, Journalism, Business, or related fields. Familiarity with SEO fundamentals and analytics tools (e.g., Google Analytics, WebEngage) is a plus, with the ability to analyze content performance and derive actionable insights.,