Performance Marketing Manager

Job Description

Job Overview: Travelwings.com is looking for a dynamic and results-driven Manager - Performance Marketing to lead our digital growth initiatives. The role will focus on Google Ads and Facebook Ads , optimizing performance marketing campaigns to drive customer acquisition, engagement, and retention. The candidate will also manage a team of performance marketers and collaborate with cross-functional departments to maximize campaign effectiveness. Key Responsibilities: Develop, execute, and optimize performance marketing strategies across Google Ads, Facebook Ads, and other paid channels. Manage and scale paid media budgets effectively to ensure high ROI and customer acquisition cost (CAC) efficiency . Lead and mentor a team of performance marketing specialists, ensuring campaign execution aligns with business goals. Continuously analyze and optimize campaign performance metrics , including CTR, CPC, CPA, ROAS, and LTV. Work closely with the creative team to develop high-performing ad copies, visuals, and landing pages. Implement A/B testing strategies to improve conversion rates and ad performance. Collaborate with data analysts to generate insights from campaign performance and leverage data-driven decision-making. Stay updated with industry trends, algorithm updates, and best practices to maintain a competitive edge. Manage relationships with advertising partners, agencies, and platforms to explore new opportunities and technologies. Key Requirements: 7+ years of experience in performance marketing , with a focus on Google Ads and Facebook Ads. Proven track record of managing large-scale paid media budgets and delivering strong business results. Hands-on experience in campaign setup, optimization, and audience segmentation . Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager , and data visualization platforms. Ability to manage a team, delegate tasks effectively, and foster a high-performance culture. Strong understanding of funnel marketing, retargeting strategies, and digital attribution models . Excellent communication and stakeholder management skills. Prior experience in the travel or e-commerce industry is a plus.