Consumer Marketing Head-CMD

Role & responsibilities

Key Result Areas

Supporting Actions

Drive Relative Recommendation

1. Roll out Brand Track Interpretation for the Regional Stakeholders.

2. Lead the coordination with Regional Stakeholders to identify the root cause for low RR markets based on Brand Track findings

IHBs/influencers

(specific to IHB/ Influencers)

Consumer Related Marketing Plans

(specific to IHB/ Influencers)

2. Execute standardised CLP programs in line with the central marketing insights and recommendations

3. Work closely with Zonal Sales team to plan and execute new product launches including development of collaterals/ creatives for the new launches

4. Plan and develop zonal marketing campaigns & new channels of communication for mainline & augmented products as per HO/zone for zone/multi-region for continutity and execution of larger plan

5. Strategise the rural market development and festive engagement initiatives for efficient and impactful implementation

6. Enable the execution of Outdoor Strategy as per Plan with vendors, rates to optimize cost

7. Design, innovate execution of Trade & Influencer engagement programmes at zonal level/multi-regions

8. Develop action plan for the above and report post-action learnings

Influence and exhibit data and insights driven marketing approach at zonal level

1. Spend substantial time in market visiting IHBs, and influencers and share reports with ZBBH and cental marketing team to understand necessary action for the end consumers (IHBs)

2. Adherence on the Zonal BTL budget and ensuring that the investments are utilized in line with Brand Strategy and zonal priorities

3. Propose and measure every new initiative in the zone on the basis of RR, Shelf and competition market share

4. Scan the business environment on a continuous basis to identify, analyse and capture market trends, consumer facing competition activities and share the same with ZBBH & central marketing team.

BTL Budget utilization and process adherance

1. Understand branding guidelines and ensure accurate reflection of brand identity in all marketing initiatives undertaken in the region w.r.t IHBs & influencers

2. Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines

3. Identify local partners / affiliates and methods for lead generation

4. Identify events or forums with opportunities for participation and evaluate participation basis ROI and Brand needs

5. Build and nurture strong relationship with agency partners to facilitate seamless collaboration and execution of marketing initiatives

6. Collaborate with the commercial team to ensure all planned activities are in sync with brand imagery (quality), adhere to timelines, include after-sales service considerations if applicable, and stay within budget.

7. Enagage and develop vendors to guarantee high quality and timely output

8. Ensure maintenance and updation of detailed documentation and MIS reports on all branding related activities

9. Ensure adherence to all legal requirements associated with events

People Related

1. Build and effectively manage relationships with agency partners and Regional Execution Managers

2. Guiding and helping the Regional marketing executives to drive on ground consumer led inaitives.

Preferred candidate profile

MBA -Qualification

Kannada Language Mandatory