Consultant – CSO Coordinator

Public Health Foundation of India (PHFI) is collaborating with UNICEF for the project “Boosting demand for routine immunization and reducing zero dose children in 7 districts of Uttar Pradesh”. The project will invest in enhancing

Capacity of Front Line Workers(FLWs) through contact sessions in sector meetings or at dedicated training sessions. The capacity building sessions will be capsule based and will be administered in small but regular doses. The contact training session will employ techniques like case based approach and simulations to improve interpersonal communication and counselling skills to address vaccine avoidance behavior. The training content will include technical content as well as content to improve skills to improve behavior transactions. PHFI will conduct 2 contact training sessions per year with FLWs and their supervisors. The capacity building will be continued in sector meetings of FLWs, wherein, the project staff will participate & facilitate sessions once every quarter.

By year 2026, 100% Frontline workers (ASHA, ANM, Anganwadi Workers) will be oriented on interpersonal communication and counselling skills to address vaccine avoidance behavior of caregivers. To track capacity building processes and results, a district scorecard will be created to highlight capacity building intervention activities. Engagement with local influencers will be an important component of project strategy to reduce ZD children and make social norms favorable for RI. The local influencers (religious leaders, local doctors, service providers, teachers, social workers, NSS/NYK students etc.) will be identified and mapped in the social maps.

Activities for their capacity building, and subsequent engagement will be designed and periodically conducted. PHFI will also feed the results of social networking exercise, to link the VAB families with local influencers to maximize their impact.

PHFI will reach out to influencers to convince and motivate families displaying VAB. Influencers, contributing to the project success will be regularly identified and their contributions will be recognized in formal and informal platforms. Similarly, PHFI will leverage social network of women groups promoted by State Rural Livelihood

Mission and private Microfinance institutions (MFIs) in rural and urban areas to promote vaccination among its members. Our Field workers will participate in village or federation meetings to improve awareness about RI and motivate the members for collective action on RI. Likewise, PHFI will devise local mobilization strategies to galvanize and nudge beneficiaries for vaccination on VHNDs.

The incumbent (herein after to be referred as consultant) will function as CSO Coordinators in district and will supervise the work of 10 Cluster Coordinators each district. His primary function/responsibilities will be to:

• Provide Oversight to the activities of cluster coordinators
• Oversee and mentor Cluster Coordinators in the implementation of program activities, including community mobilization, influencer meetings, religious leaders, local doctors and social mobilization efforts etc. to bring in reduction in Zero Dose Children.
• Compile and