Consultant and Sr. Consultant (Marketing and Customer Analytics Specialist-BFSI)

The Banking Financial Services vertical is looking for self-motivated AI/ML/Data Science professionals with domain expertise in Banking and Financial Services (BFSI) and strong technical skills. As a Consultant or Sr. Consultant specializing in Marketing and Customer Analytics within the BFSI domain, your responsibilities will include client engagement, campaign performance measurement, and managerial oversight of analytics teams. This role is based in Chennai and requires 2 to 8 years of experience, with an immediate to 30 days notice period. Your primary skills should include proficiency in Python, SQL or SAS, and expertise in Analytics - AI/ML alongside the use of static tools. Additionally, familiarity with GEN AI is preferred. Your primary responsibility will be to drive Data-Driven Insights to Optimize Marketing Strategies. This involves utilizing Python or SAS for processing and analyzing large datasets to identify trends, patterns, and insights that enhance marketing strategy optimization. SQL will be crucial for querying structured data sources and ensuring data accuracy. You will also leverage AI/ML techniques to develop predictive models, customer segmentation, and propensity scoring for more targeted marketing efforts, as well as using static analytics tools to create detailed statistical summaries. You will be tasked with analyzing large datasets to track key performance metrics, implement fraud detection models using machine learning, and provide actionable insights to enhance decision-making processes. Developing and maintaining dashboards and reports using tools like Power BI, Tableau, or custom Python-based dashboards will be necessary for dynamic reporting of key performance indicators. Collaborating with cross-functional teams to define a robust analytics roadmap and presenting insights and recommendations effectively using data visualization techniques are additional responsibilities. You will also work on Model Development and Validation, Fraud Detection and Risk Assessment, Customer and Retail Analytics, and Campaign Performance and Optimization. The required qualifications include a degree in Accounting, Commerce, Economics, Statistics/Mathematics, or Marketing, with a post-graduate qualification in finance, economics, or accounting. Desired experience in the Banking sector, proficiency in SQL, and experience with Excel reporting and data visualization tools are preferred. Desirable skills include knowledge of marketing and financial metrics, hands-on development experience in Python/py-spark/SAS, and proficiency in regression analysis and customer segmentation. If you meet the qualifications and possess the required skills, this role offers an opportunity to contribute to the optimization of marketing strategies within the BFSI domain.,