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Capgemini
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Connected Marketing Operations - Team Lead

Connected Marketing Operations - Team Lead

Capgemini

6 - 11 years

11 - 15 Lacs

mumbai

Posted:4 hours ago| Platform:

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Skills Required

project management management skills digital asset management marketing marketing operations metadata process optimization business administration providing training strategy development team leading leadership development troubleshooting html

Work Mode

Work from Office

Job Type

Full Time

Job Description

Your Role

DAM Strategy Development:Lead the development, implementation, and optimization of the digital asset management (DAM) strategy, aligning it with marketing and business objectives.

Asset Organization:Oversee the organization and structuring of digital assets within the DAM system, ensuring that all files are tagged, categorized, and easy to locate by marketing teams globally.

Cross-Functional Collaboration:Work closely with marketing, creative, IT, and other stakeholders to ensure that the DAM system meets the needs of various teams and is integrated into marketing workflows.

Provide guidance and support to ensure smooth operational implementation and BAU support (post integration).

Deep domain knowledge across all business and technology functions.

Solution analysis, including impact assessment

and alternative paths.

Asset Governance:Establish and enforce asset governance policies and best practices, ensuring that all digital assets are properly categorized, stored, and maintained in compliance with internal standards.

DAM System Management:Manage and maintain the DAM system, troubleshooting issues, improving functionality, and ensuring the system remains efficient and scalable.

Process Optimization:Identify and implement opportunities to streamline asset management workflows, improve system functionality, and enhance user experience for internal teams.

Training & Support:Provide training and support to internal teams on how to use the DAM system effectively, ensuring best practices are followed and assets are utilized properly.

Reporting & Analytics:Develop reporting mechanisms to track asset usage, access, and performance, providing insights on asset effectiveness and identifying areas for optimization.

Your Profile

Education:Bachelors degree in Marketing, Business Administration, Information Technology, or a related field (or equivalent experience).

6+ years of experience in digital asset management, marketing operations, or a related field, with a strong focus on managing marketing and creative assets in a digital environment.

Technical Expertise:Proven experience withSitecore digital asset management

Familiarity with metadata standards and tagging systems.

Project Management:Strong project management skills with the ability to manage multiple priorities, work under tight deadlines, and handle complex workflows in a fast-paced environment.

Cross-Functional Collaboration:Experience working closely with cross-functional teams, including marketing, creative, IT, and product teams, to ensure alignment and maximize the use of digital assets across platforms.

Attention to Detail:Exceptional attention to detail, ensuring that digital assets are properly organized, tagged, and easily accessible.

Problem-Solving:Strong analytical and problem-solving skills to identify and resolve issues with asset management processes, systems, and workflows.

Communication
Skills:

Excellent written and verbal communication skills, with the ability to clearly explain complex concepts to non-technical stakeholders.

Process OptimizationProven track record of identifying opportunities to streamline workflows, improve system functionality, and enhance user experience in asset management.

Organizational
Skills:

Ability to organize and manage large volumes of digital assets, ensuring that all files are correctly stored and tagged for easy access.

At Capgemini, you can work oncutting-edge projects in tech and engineering with industry leaders or createsolutions to overcome societal and environmental challenges.

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Connected Marketing Operations - Team Lead