Communication Manager - Persistency / Renewal Line of Business (LOB)

Job Profile -

Designation & Grade -

Position Type (New / Replacement) -

Salary Range -

Job Location -

Reporting Authority - (Designation + Function) -

Specific Responsibilities:

• Manage the communication for Persistency / Renewal LOB
• Manage and oversee all communications related to the Persistency / Renewal LOB, ensuring alignment with business objectives
• Possess a strong understanding of renewal processes and time-to-market requirements for digital communications
• Monitor system-generated as well as manual communications to ensure timely follow-up and maximize NOP (Number of Policies) collection
• Analyze and interpret data cohorts related to the renewal LOB; proficiency in SAS or similar analytical tools is preferred
• Understand the customer lifecycle in life insurance and ensure compliance with regulatory guidelines
• Coordinate with cross-functional teams and function heads to review and align ongoing communication initiatives
• Redraft or create new communication content to address identified gaps and enhance customer engagement
• Develop communication messages and manage the approval process with stakeholders such as Process Owners, Marketing, and Compliance teams
• Stay updated on industry trends and perform regular benchmarking to ensure communications remain competitive and effective
• Review Business Requirement Documents (BRDs), coordinate with stakeholders for development, conduct User Acceptance Testing (UAT), and track activities through end-to-end implementation

Interfaces - Internal -

External -

Key Performance Indicators Skills & Competencies : -

• Strong grasp of renewal communication workflows in the insurance sector
• Excellent written and verbal communication skills
• Experience in digital communication management and customer lifecycle strategies
• Analytical mindset with experience in datadriven communication planning
• Knowledge of Insurance is Must
• Experience of data analysis is Must - MS office (Word, PPT & Excel) knowledge is Must
• Self-Motivated - Good communication skills, and knowledge of impact analysis
• Good at coordinating with different teams

Qualification Requirement: (Min. Education, Certifications etc.)

• Graduate is Must, MBA preferred
• Certification of Lean, Six Sigma preferred

Relevant Work-experience Required: -

• Minimum 2 years of Life Insurance
• Experience of communication management is Must
• Experience of Renewal Persistency management preferred

Language Proficiency:

Any additional Requirement for the positions -