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Job Description

About the company – Bansal Brothers is a leading supplier of Inoculants & Ferro Silicon Magnesium, catering to the foundry and metal casting industry. With a strong reputation in the market, we are expanding our reach and looking for a Sales Executive to drive business growth in Kolhapur and surrounding industrial regions.


Bansal Brothers part of a larger conglomerate, DES RAJ BANSAL GROUP, with interests in Renewable Energy, Cored Wire Metallurgical Solutions, Electric Vehicles. Flagship of entity of Des Raj Bansal Group, Sarthak Metals Limited is listed on the NSE & BSE.


About the Role - In the role of Commercial Sales Executive we are looking for a High Energy Go Getter with compassion for customer problems & eye on the sales targets. Bansal Brothers is gearing to become the Go to solution provider for best-in-class foundries of the WORLD. We are looking for Team Players in this global journey.


Location: Kolkata

Industry: Foundry



  1. To make visit plan from the Leads sheet & Visit Leads as per the plan
  2. To fill the Customer KYC to as much level as possible
  3. Discussing with management which foundries should be targeted for converting as customers via the weekly sales call.
  4. ⁠Making sales pitch to the customer for the selected product by clearly showing value.
  5. Getting Trial Orders
  6. ⁠Getting Bulk Purchase Orders
  7. ⁠Diagnosing customer issues as & when they arrive during the course of using our product
  8. Able to correctly judge the material needed for next month based on current stock and client demands, and letting production know in advance the material needed so that production is done timely.


  1. Expected Deliverables


  1. Visiting Foundries as per the schedule defined for the Visits
  2. Build the Connection with the Leads
  3. Fill the Customer Information Report
  4. Creating a Sales Funnel by selecting from the Customers Visited
  5. Ensuring Sales Funnel is at least 3 times the sales targets
  6. Understanding the Problems & desires of the lead through the sales pitch
  7. Creating a Connection with the Qualified lead through the Sales Pitch
  8. Timely follow-up and conversion of trial orders
  9. Timely follow-up for converting trial into bulk orders
  10. Accurate reporting of received POs to management
  11. Updating PO tracker without delays
  12. Build and maintain strong rapport with procurement contacts
  13. Timely identification and documentation of customer issues
  14. Accurate and complete use of diagnostic checklist
  15. Clear reporting of issue to the TSE
  16. Coordinating the Solution for the issue recommended by the Technical team at the client end
  17. Accurately assess stock and forecast next month’s demand
  18. Prepare and share week-wise dispatch plan in time
  19. Coordinate effectively with production team for planning
  20. Avoid delays due to material unavailability


  1. Qualifications & Competency requirements


  1. Graduation / Diploma Holder (Metallurgy preferred)
  2. Working knowledge of MS Office Suit
  3. Attitude needed - Diligent, Hunger for growth, Likes to solved customer problems, team player, Hustler
  4. Not afraid to failure.


  1. Experience Requirements


  1. Experienced in working with SG Iron & Cast Iron Foundries
  2. Fluent in Regional Languages

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