Cold Outreach Expert

Requirements – Cold Email Marketing Expert

Experience & Background

• Minimum

  2 years of proven experience

  in cold email outreach, lead generation, or B2B marketing.
• Prior experience in the

  service industry

  (agencies, SaaS, consulting, or creative services preferred).
• Track record of working with

  international clients

  across multiple regions and industries.

Skills & Expertise

• Strong ability to

  research, understand, and segment prospects

  using data-driven insights.
• Expertise in

  personalising cold emails

  and follow-up sequences to maximise open and reply rates.
• Excellent

  copywriting skills

  with the ability to write persuasive, concise, and human-centered outreach emails.
• Proficiency in

  English

  (both written and spoken) with attention to grammar, tone, and cultural nuances.
• Familiarity with

  cold email tools/CRMs

  (e.g., GMass, Instantly, Apollo, Lemlist, HubSpot, or similar).
• Ability to

  book meetings

  consistently with qualified prospects.

Soft Skills & Mindset

• Strong

  analytical skills

  to test, track, and optimise outreach performance (A/B testing, deliverability, etc.).

• Adaptability

  to different industries and buyer personas.

• Self-driven, organised, and proactive

  in hitting targets and experimenting with new outreach approaches.
• Excellent

  communication & client-handling

  skills for cross-border interactions.

Bonus (Nice to Have)

• Knowledge of

  email deliverability best practices

  (SPF, DKIM, domain warm-up).
• Familiarity with

  LinkedIn outreach

  and multi-channel outbound strategies.
• Understanding of

  sales psychology

  and buyer journey mapping.