COE Generalist

What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably . Proposition for merchants: D2C selling made as easy as selling on e-com marketplaces Why build this? India s D2C wave has been limited to venture-funded D2C brands today The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization Shopify / Status-quo software solve for work-flow management of storefront but don t do enough on helping merchants sell well! Our proposition: We have a software + services proposition for the merchant with the goal of optimising for the merchants profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well: Marketing manager ( top of the funnel ) Category manager ( products/merchandising ) Product manager ( website/app metrics ) Ops manager ( shipping metrics ) Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software. Team and scale: We re at ~$4.5M ARR and had hit profitability earlier in the year. We ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures. Founders: Rishabh Verma Harmin Shah Role Charter: CoE Generalist KRAs: Development of Sectoral Playbooks to optimise GM profiles of sellers Training Design for the consulting teams on the sector/category level profitability playbooks Productization of the Business Intelligence Team Leadership and Collaboration Development of Sectoral Playbooks: Lead the creation of comprehensive sectoral playbooks for consulting teams (Kickstarter, Core) aimed at optimising the GM profiles of sellers. Ensure these playbooks are easily deployable and enhance operational efficiency. Regularly review and update the playbooks based on feedback, market trends, and performance metrics to ensure they remain relevant and effective. Strategically manage the balance between Core and Kickstarter initiatives, maintaining an 80:20 focus ratio to ensure optimal resource allocation and attention. Training Design for the consulting teams on the sector/category level profitability playbooks: Work closely with the CoE Head & the LnD team to design the LnD programs for the consulting teams (Kickstarter & Core) Constantly update the LnD program content basis the latest business learnings & insights on profitability Productization of Business Intelligence: Provide GM insights to sharpen the Business Intelligence of the Profitability Product in collaboration with the Product team. Team Leadership and Collaboration: Work directly with the CoE Head Foster close collaboration with the Process Excellence team, Core & Kickstarter teams to ensure they are well-trained on the playbooks and can implement them effectively. Deep collaboration with Process Excellence team, Core & Kickstarter teams, Product Profitability team Stakeholder Communication: Regularly update key stakeholders on initiatives and outcomes. Ideal fit: Strong pedigree: Tier-1 Undergrad (IIT, BITS, NIT), B-Schools (Top IIMs, ISB) (Preferred) At least 2 years of operating experience in the Indian startup ecosystem Operating experience in Indian e-commerce companies (Marketplaces, D2C brands) (Preferred) Ability to learn quickly & convert the learnings into sharp & easily understood frameworks & playbooks