Client Servicing Executive (Key Account Executive)

Job Description

Role Definition: No ‘one’ marketing solution works for all. The role demands taking 100% responsibility for managing, renewing and promoting an existing account of business while identifying new business opportunities within named accounts. It’s imperative to possess strong relationship-building skills and have a knack for resolving contractual, technical and financial issues with partners in order to best represent our users, products, and campaigns. Key Responsibilities: Onboarding and managing Key Account Business Schools and Universities at PaGaLGuY.com, using products such as banners, mailers, social media advertising, native ads etc with the objective of increasing the demand and awareness in the target aspirant pool. Analyse campaign plan and performance, using various Digital Marketing tools like Google Analytics, Google Ad Manager, Meta Ads, emailer tools etc. Help in strategising the content and communication plan for all our clients to facilitate them in highlighting their USP. Getting approval from clients on any creatives/content before it goes live. Closely work with the Graphic Designer to ensure all the banners and creatives are in place and in time. Conducting training of students at business schools on how to use the PaGaLGuY community effectively to achieve maximum awareness about the business school. Reviewing all campaign delivery daily and making necessary changes to ensure complete delivery to the client. To extract data accurately and publish reports to clients regularly. Responsible for up-selling and cross-selling our products to the existing client base. Maintain cordial relationships with the clients to ensure sustenance. Be responsible for end-to-end campaign onboarding and execution. Key Competencies for the Role: Good verbal and written communication skills Good Interpersonal skills Efficient and organised Operationally Driven and Meticulous Strong Analytical skills Task-oriented and disciplined Eye for detail & Problem Solver Keen learner Willing to do more with less Other requirements: Broad understanding of Digital Marketing tools like Meta, Instagram, Google etc. and/or Education industry knowledge Broad understanding of online advertising (i.e., ad-serving networks) Knowledge of Google Analytics Comfortable operating in a rapidly changing, fast-paced industry with the ability to manage an evolving product set and client needs Ability to convince, manage and maintain excellent relationships with clients Good knowledge of Emailing tools like Netcore, SendGrid etc. Proficient in Microsoft Word, Excel and PowerPoint Content Creation Show more Show less