City Head - HL DSA Channel

The role of aCity Head for the Home Loan (HL) Direct Selling Agent (DSA) Channelisa senior management position responsible for the overall sales, business development, and relationship management within a specific city or region, focusing on generating business through a network of DSAs.

Key Responsibilities:

• Sales and Business Development:

  Drive home loan sales and achieve revenue and disbursement targets for the assigned city/cluster. This includes developing and executing strategies to acquire new customers and expand market share.

• Channel Partner Management:

  Build, maintain, and strengthen relationships with DSAs, connectors, and other channel partners to ensure a consistent flow of business leads and referrals.

• Team Leadership and Management:

  Lead, motivate, train, and manage a team of sales managers and executives. Conduct performance evaluations and provide ongoing guidance to help the team meet individual and collective goals.

• Operational Excellence and Compliance:

  Oversee the entire loan process from application login to timely disbursement, coordinating with internal credit and operations teams to ensure a seamless process. Ensure strict adherence to internal policies, credit guidelines, regulatory requirements (such as NHB/RBI guidelines), and compliance standards.

• Market Analysis and Strategy:

  Constantly monitor market trends, competitor activities, and local opportunities to refine sales strategies and provide feedback to product development teams.

• Problem Resolution:

  Address customer and DSA queries, issues, and early delinquencies promptly and effectively, collaborating with relevant teams like collections to resolve issues.

• Reporting:

  Prepare and present regular, data-driven reports on sales performance, market conditions, and team productivity to senior management.

Required Qualifications and Skills

• Experience:

  Proven experience in home loan sales and distribution, with a significant background in managing DSA or channel partner networks.

• Education:

  A bachelor's or master's degree in finance, business administration, or a related field is typically required.

• Skills:

• Strong leadership, team management, and interpersonal skills.
• Excellent communication, negotiation, and persuasion abilities.
• A strong sales and target-oriented mindset.
• Robust understanding of home loan products, the mortgage industry, and financial regulations.
• Strong analytical skills for interpreting data and making informed business decisions.
• Proficiency in CRM systems and MS Office tools.