Chief Marketing Officer (CMO)

Chief Marketing Officer

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies across our hospital units.
• Conduct competitive analysis and explore new avenues for patient acquisition and market growth.
• Align marketing initiatives with organizational objectives to maximize ROI.

Branding & Promotion

• Lead brand-building initiatives for Secure Hospital across specialties (Gynecology, Orthopedics, Cardiology, Gastroenterology, Urology, Neurology, etc.).
• Design and execute integrated marketing campaigns (online & offline) to strengthen visibility.
• Oversee promotional activities for services, specialties, and seasonal healthcare events.

Patient & Scheme Segmentation

• Categorize patient demographics disease-wise (Cardiac, Ortho, Uro, etc.) and scheme-wise (ABRK, ESIC, Government, Private Insurance).
• Tailor marketing campaigns based on demographic insights and patient behavior analysis.

Pricing & Budget Management

• Collaborate with the Operations and Management teams to frame effective pricing strategies.
• Plan and monitor marketing budgets for events, campaigns, and outreach programs.
• Ensure efficient allocation of time and resources to maximize returns.

Media, PR & Corporate Relations

• Handle media relations, press releases, and public relations initiatives.
• Foster relationships with vendors, agencies, and media outlets for maximum impact.
• Drive corporate tie-ups with major industries and companies with large employee strength.

Customer & Experience Analytics

• Conduct patient/customer experience analysis to improve engagement and loyalty.
• Track campaign effectiveness and service promotion outcomes through data-driven insights.

Leadership & Team Development

• Lead, mentor, and inspire the marketing team (Marketing Manager, Digital Marketing Manager, Business Development Head).
• Track key marketing KPIs (patient acquisition, conversion rates, campaign ROI, corporate tie-ups, etc.) on a regular basis
• Provide regular guidance, feedback, and support to ensure excellence in execution.
• Promote cross-functional collaboration with Operations, Finance, and Clinical teams.

Note:

Skills & Competencies

• Strong strategic thinking with the ability to convert vision into actionable marketing plans.
• Proven expertise in healthcare/hospital marketing, business development, and branding.
• Excellent understanding of digital marketing with hands on experience on CRM and SEO tools such as Google analytics, HubSpot & Sales force, patient acquisition funnels, and ROI measurement.
• Stay up to date with the latest technology, and latest best practices
• Analytical mindset with ability to interpret demographic and financial statements data for decisions.
• Strong leadership, communication, and negotiation skills.
• Media relations and public speaking capabilities.
• Ability to manage multi-location responsibilities efficiently.

Qualifications & Experience

• Masters degree in Marketing / Business Administration / Healthcare Management (preferred).
• 12–15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role, preferably in healthcare/hospital/insurance/health services industry.
• Hands-on experience in campaign design, execution, and managing marketing budgets.
• Exposure to corporate tie-ups and healthcare schemes will be an added advantage.

Other Requirements

• Travel: Willingness to travel at least 1 week per month across all six units for strategic reviews, corporate tie-ups, and campaign oversight.
• Ability to drive business remotely by effectively managing and monitoring the team across units.
• Flexibility to work in a fast-paced healthcare environment.