Channel Sales Rep II

Channel Sales Rep II

Roles and Responsibilities:

• Actively engage with new customers to expand the customer base within the assigned territory.
• Build and nurture strong, long-term relationships with existing customers to ensure high satisfaction and repeat business.
• Provide accurate forecasting of revenue and identify growth opportunities in the territory/segment.
• Manage key accounts across various industries, including Architects, Consultants, Builders, Government Departments, Project Management Consultants (PMC), and Electrical Contractors.
• Ensure order log-in adheres to company policy and sales targets are met as per the plan.
• Collaborate with the logistics team to track existing orders, keeping customers updated and informed.
• Periodically review statements of accounts for assigned channel partners and address discrepancies promptly.
• Increase market penetration by effectively managing and expanding the channel network.
• Identify and appoint new dealers and channels in the assigned territory to increase reach and revenue.
• Engage with existing dealers to drive additional revenue by providing necessary retailing support and incentives.
• Ensure timely dissemination of all communications (product updates, price lists, promotional materials) to dealers and channel partners.
• Execute local promotion plans as per the agreed schedule, adhering to brand guidelines.
• Organize periodic meetings with dealers, electrical contractors, and key influencers to promote products and strengthen relationships.
• Enhance brand visibility by ensuring signages, display boards, brochures, and price lists are prominently displayed at dealer counters.
• Identify and implement innovative marketing strategies to improve market share in the region.

Skills Requirement:

• Demonstrated experience in managing relationships with key stakeholders such as architects, consultants, and builders.
• Proven track record of achieving sales targets, handling order log-in, and managing commercial activities.
• Strong negotiation skills with the ability to influence and close sales deals.
• Ability to collaborate effectively with both internal teams and external partners.
• A deep understanding of commercial principles and ability to drive profitability.
• Strong communication skills, both verbal and written, with various stakeholders.
• Comfort in delivering effective presentations to customers, contractors, and internal teams.
• Capacity to tackle challenges, find solutions, and adapt strategies to changing market conditions.
• Prior experience managing a dealer network and distributors in a competitive market.
• Familiarity with local market dynamics and key industry trends in the electrical, lighting, or wire industry.
• Ability to develop and implement effective sales strategies aimed at increasing market share and revenue.
• Strong understanding of the trade market, with the ability to identify opportunities for growth.
• Focus on delivering exceptional service to customers, fostering loyalty and repeat business.
• Ability to build and maintain strong relationships with dealers and channel partners, ensuring mutual growth.
• Experience in executing product promotions and ensuring branding and marketing strategies are aligned with company objectives.
• Strong ability to forecast revenue, track performance, and optimize sales processes to achieve commercial goals.

QUALIFICATION:

• Graduate in any stream (MBA/PG preferred)