Category Manager - Optometrist

Role Objective:

To lead and manage the entire Optical Division business operations across Tamil Nadu with full accountability for Purchase, Sales, and Team Management. The role demands strategic planning, business expansion, and end-to-end execution ensuring consistent growth, profitability, and operational excellence in the optical vertical

Key Responsibilities:

1. Business Expansion & Revenue Growth

Oversee the complete business operations of the Optical Division across Tamil Nadu.

Develop and implement strategic business plans to achieve sales and profit targets.

Drive the opening of new optical outlets and franchise partnerships in potential markets.

Build and maintain strong B2B and B2C relationships to strengthen market presence.

2. Purchase & Vendor Management

Identify, evaluate, and onboard suppliers for frames, lenses, contact lenses, and accessories.

Negotiate purchase terms and pricing to maintain cost efficiency and product quality.

Ensure continuous product availability and manage stock levels effectively.

Coordinate with Warehouse and Finance teams for timely procurement and vendor payments.

3. Sales Operations & Marketing Support

Establish monthly and quarterly sales targets for the region.

Monitor sales performance through daily reports and ensure timely achievement of goals.

Support marketing initiatives, product promotions, and local campaigns for optical sales growth.

Ensure excellent customer satisfaction and brand consistency across all stores.

4. Team Leadership & People Management

Recruit, train, and supervise sales and store staff across all optical locations.

Conduct regular performance reviews, coaching sessions, and motivate teams for productivity.

Foster a high-performance culture with strong accountability and teamwork.

5. Reporting & Business Analysis

Prepare and present state-level sales, purchase, and performance MIS reports.

Conduct business reviews with management highlighting key achievements and improvement areas.

Analyze regional performance trends and implement corrective actions when necessary.