Category Manager

About One Impression

One Impression is the leading brandcreator marketplace, helping businesses collaborate with vetted creators at transparent, real-time pricing. We give brands direct access to 100k+ creators, 1:1 communication, and ROI-driven campaign workflowsbacked by audience insights, performance tracking, and streamlined payments. Our mission is to make creator marketing fast, data-driven, and scalable for modern brands.

Key Responsibilities

Marketplace Growth and Optimization

• Drive operational strategies to enhance creator discovery, ensuring brands can seamlessly access the right creators for every campaign.
• Build and operationalize pricing structures that balance efficiency, scalability, and value for both brands and creators.
• Implement initiatives that directly boost order volume, optimize fulfillment processes, and encourage higher brand spend on the marketplace.
• Design and maintain a structured communication framework (similar to Airbnb) that standardizes brandcreator interactions, reducing manual interventions and errors.

Supply and Demand Management

• Lead end-to-end creator onboarding operations, building scalable processes for verification, category mapping, and community engagement.
• Establish and enforce a sustainable, process-driven pricing strategy that ensures predictability for brands while maximizing creator returns.
• Oversee delivery automation workflows to ensure campaigns move smoothly from brief intake to final execution with minimal manual touchpoints.
• Use data-driven monitoring of supply-demand balance to proactively address gaps, ensuring timely availability of the right creators for brand needs.

Performance Metrics and KPIs

• Track and report key operational metrics, including order volumes, revenue growth, profit margins, and turnaround times.
• Monitor creator retention, onboarding SLAs, and adoption of marketplace tools, ensuring continuous operational improvements.
• Implement delivery-focused KPIs (e.g., % campaigns delivered on-time, error-free) to improve client satisfaction and repeat business.
• Use data analysis not just for insights but also to enforce operational playbooks, prevent bottlenecks, and maintain service standards.

Cross-Functional Collaboration

• Partner with product/tech to co-create features that reduce ops complexity, automate manual steps, and improve reliability of campaign execution.
• Work closely with marketing and growth teams to ensure creator and brand onboarding operations align with demand generation.
• Collaborate with finance and legal to standardize contracts, payment flows, and compliance checks across all marketplace transactions.
• Establish a cadence of operational reviews with stakeholders to align KPIs, track progress, and make mid-cycle adjustments.

Market Expansion and Strategy Development

• Scale marketplace operations in India by setting up repeatable playbooks for creator onboarding, order fulfillment, and client delivery.
• Continuously evaluate market dynamics and competitor operational models, incorporating learnings into our workflows.
• Develop an operational roadmap for international expansion, focusing on scalable onboarding, compliance, and cross-border campaign delivery.

Requirements

• Experience:

  3+ years in marketplace management, e-commerce, or related roles

• Education:

  Bachelor's degree in Engineering from a top-tier institution; MBA or advanced degree preferred.

• Analytical Skills:

  Proficiency in SQL, BI tools, and data analytics, with the ability to leverage data to drive decision-making and optimize marketplace functions.

• Marketplace Expertise:

  Strong understanding of marketplace supply-demand mechanics, pricing strategies, and experience in managing complex customer relationships.

• Data-Driven Approach:

  Ability to utilize data and analytics to gain insights into marketplace trends, consumer behavior, and areas for optimization.

• Communication and Stakeholder Management:

  Strong verbal and written communication skills to coordinate with internal teams and engage with external stakeholders effectively.

• Leadership:

  Experience managing teams of 5-7, with the ability to guide and inspire team members to achieve collective goals. Experience working cross-functionally with tech, marketing, and product teams to drive marketplace growth.