Campaign Manager & Ad Specialist

Job Description

We are looking for a results-driven Campaign Manager & Ad Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on experience with paid ads, and the ability to work closely with internal teams to drive measurable growth.

Key Responsibilities

• Plan, manage, and optimize paid ad campaigns across platforms (Meta Ads, Google Ads, etc.)
• Develop campaign strategies aligned with marketing objectives
• Monitor campaign performance, analyze data, and optimize for ROI
• Manage budgets, bidding strategies, and audience targeting
• Create detailed performance reports and insights
• Coordinate with creative, content, and marketing teams for campaign execution
• Stay updated with industry trends, ad platform updates, and best practices

Requirements

• Minimum 1 year of experience in digital campaign management or paid advertising
• Hands-on experience with Meta Ads Manager and/or Google Ads
• Strong understanding of KPIs, conversions, and performance metrics
• Excellent communication and team collaboration skills
• Detail-oriented with strong problem-solving abilities
• Must be residing in Goa and available for onsite work

Preferred Skills

• Experience with A/B testing and conversion optimization
• Familiarity with Google Analytics and tracking tools
• Creative thinking with a data-driven approach

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person