Business Manager – LFR

Role Purpose

Business Manager – LFR

strategic yet hands-on leader

Key Responsibilities

1. P&L Ownership & Business Growth

• Full ownership of sales and profitability for the LFR business.
• Develop and execute annual operating plans (AOP) for the LFR channel.
• Optimize trade terms, margins, and profitability with business partners.

2. Business Partner Management

• Build and strengthen relationships with LFR partners at CXO/Buying Head level.
• Negotiate listings, space, visibility, and promotions with partners.
• Ensure adherence to joint business plans (JBP) and quarterly reviews with key accounts.

3. Merchandising & Assortment

• Drive seasonal merchandise planning, allocation, and replenishment for LFR accounts.
• Monitor sell-through, ageing, and markdowns; plan corrective actions with buying & merchandising teams.
• Work closely with VM & MarCom teams for impactful in-store visibility and promotions.

4. Sales Operations & Staff Management

• Lead and monitor a team of 

  promoters, in-store staff, and merchandisers

   deployed across LFR doors.
• Ensure store staff productivity through training, motivation, and incentive programs.
• Drive retail KPIs: SSPD, conversion, ASP, and NPS.

5. Channel Marketing & Promotions

• Plan and execute 

  LFR-exclusive promotions, offers, and marketing activations

  .
• Track ROI of promotions and campaigns run with partners.
• Leverage co-op marketing budgets with partners for maximum visibility.

6. Cross-Functional Collaboration

• Work with supply chain to ensure OTIF (On Time In Full) deliveries to partners.
• Collaborate with finance for claims, reconciliations, and credit control.
• Align with HR for promoter hiring and training plans.

Candidate Profile

• 10–15 years of experience in 

  Retail / Apparel / Lifestyle industry

  , with proven success in managing 

  Large Format Retail (LFR) accounts

  .
• Strong understanding of 

  B2B2C business models

  , joint business planning, and trade negotiations.
• Track record of 

  P&L management

   and delivering profitable growth.
• Strong experience in merchandising, retail operations, and in-store promoter management.
• Excellent negotiation, relationship management, and analytical skills.
• MBA / Master’s in Retail / Fashion Management from reputed institute preferred.